10 HIDDEN Images in Famous Logos!

– It turns out there’s more being advertised to you than you even know. The FedEx logo is possibly one of the most famous logos
with a hidden message, and that’s mostly because when you see what’s hidden in plain sight, you don’t have just one,
but two, “Oh,” moments. Once, when you see the
hidden arrow that’s formed in the negative space between
the second E and X in FedEx, and the second time when
you suddenly understand that what the image is subtly implying is that FedEx is always moving forward. This clever symbol,
which has won 40 awards, was designed by Lindon Leader in 1994 when he was senior design
director at Landor Associates, a brand consulting and design firm. Lindon claims that his hope for the arrow was that it would surprise
potential customers, which would make them remember it. On May 15th, 2003, the 35th anniversary of Rolling Stone magazine
ranked the FedEx logo as one of the eight best logos
of the previous 35 years. That’s pretty impressive. Every since Dave Thomas opened the doors to his first restaurant
on November 15th, 1969, Wendy’s has offered square hamburgers and Frosties that are too
thick to drink with a straw. And while the menu has changed a lot over the past years, one thing that hasn’t is how proud the company is of their food. The Wendy’s logo has
always driven home the idea that you’ll be dining on
old-fashioned delicious food there, but the latest design
released in early 2013 may be driving that
point home subliminally. If you take a close look at
the collar around Wendy’s neck in the cartoon image of their logo, you can distinctly make out the word mom. Once it was discovered, the company actually took some heat from customers and of course keyboard warriors, who were upset over the
burger chain’s attempt to market to them
without them being aware, their biggest claim being that the logo made them unknowingly connect Wendy’s with their own mother’s home cooking. Created by Theodor Tobler
and his cousin Emil Baumann in Bern, Switzerland in 1908, Toblerones are world famous
for their unique taste and the distinctive triangular
prism shape of each piece. A mixture of Swiss milk chocolate,
honey, and almond nougat, Toblerones are incredibly popular, especially around the holidays. Since at least the year
1220, the city of Bern’s seal and coat of arms has had a big
bear climbing upwards on it. As a proud tribute to the city in which the confectionary was first made, Toblerone’s logo also has a bear in it, though it’s pretty well hidden. If you look closely at the
Matterhorn high mountain that’s in the chocolate bar’s logo, you should be able to make
out in the negative space the silhouette of a bear standing
upright on its hind legs. The animal seems to be
either walking or dancing, clearly happy to be on
such a delicious product. In August of 2008, three
men, Ben Silbermann, Paul Sciarra, and Evan
Sharp, founded an internet and application company
called Cold Brew Labs. They ran it out of Sciarra’s
home in California. After the company’s first product, a shipping assistant app called Tote, failed to resonate with users, Silbermann realized what
people needed was a catalog of ideas, and so the
company launched Pinterest, a photo sharing web site
and mobile application. In keeping with the pin board style and a reminder to everyone
of just what the site does, the logo for the company has
a very specific hidden image. Fittingly, the P in the word Pinterest closely resembles an actual pin. While many may see this
as a bit on the nose, Michael Deal and Juan Carlos Pagan, the logo’s designers saw a map pin the more they looked at the P, and thus formed the logo around that idea. As one of Sony Corporation’s
most well-known and respected brands,
Vaio impressed the world of computers starting back in 1996. The brand was sold by Sony
to Japan Industrial Partners, an investment firm, in February of 2014, but the firm chose to keep the unique logo that Sony had made for it probably because of how true to the products it really is. Designed by Timothy Hanley, the logo consists of
what appears to simply be a confusing way to write the word Vaio, mashing together the concepts of both analog and digital technology. The V and A form a replica
of a sine wave signal, which represents analog, while the I and O are made to look like a one and a zero, which represent binary digits. Vaio initially stood for Video
Audio Integrated Operation, but today stands for Visual
Audio Intelligent Organizer. It’s no wonder Sony
worked to keep the same four letters when their logo is this cool. Have you ever been on the globally popular online shopping site, Amazon.com, and thought, “Hey, is
that logo smiling at me?” Well, if so, you definitely
wouldn’t be alone. The first iteration of the current logo was designed by Turner Duckworth in 2000 as Amazon made a big switch
from a site that sold books to a site that sold pretty much anything. In addition to presenting
a happy smiling demeanor reflecting the positivity and satisfaction that comes with shopping
on their web site, that little orange smiling
line in the Amazon logo is also doing something else to show what the company is promising. Originating at the first A in Amazon and ultimately pointing at the Z, the arrow represents the
company offering everything from A to Z when it comes
to the customer’s needs. The logo has been so well-received that often Amazon uses the arrow by itself to brand boxes and products. Okay, for this logo, you’re going to have to tilt your head a bit. Hershey Kisses have
been around since 1907, when they first got their name
for what’s widely believed to be the sound heard in
the manufacturing plant when the milk chocolate was plopped out into the now world famous bell shapes. Kisses have been wildly successful with over 60 million of them
produced in two factories every day to support the
high demand for them. Much of that demand comes
from clever advertising and overall marketing done
for the confectionary, which includes the incredibly
creative logo for the kisses. To see the hidden image in
the Hershey Kisses logo, simply turn your head to the left. You should see between
the K and the I in Kisses a little unwrapped Hershey’s Kiss. It looks like it’s just been
baked right into the word. How cute. When advertising your product, especially when it’s edible, it’s always good to
show people enjoying it. But while some companies show this through print media or
commercials on television, Tostitos, the snack that proudly holds the crown as the king of corn chips, actually shows people enjoying the product right in their logo. When Frito Lay’s, a division of PepsiCo, released Tostitos to the
American consumer in 1980, the chip quickly became a popular food. In September of 2003, the company decided to update the product’s
logo, but in the process of adding more color to the word Tostitos, a hidden image was also added. If you look carefully at the Ts, you’ll see they’re actually two people sharing a triangular corn
chip that are about to dip it into the dot of the I, which
is shaped like a bowl of salsa. Though updates have been made since 2003, this image is still at the
center of Tostitos today. Founded in Glendale, California in 1945, Baskin Robbins was
created when Burt Baskin and his brother-in-law Irv Robbins merged their individual ice
cream parlors into one big one, with the ambitious promise that
their customers could enjoy a different flavor of ice
cream every day of the month. To keep this promise,
the company consistently has 31 flavors of ice
cream always available, and this became what Baskin
Robbins is known for even today. Their current logo was unveiled in 2007, a year after the start of a new branding push for the company, and though it’s clear to see the B and R in the colorfully bright image, it’s a touch harder to
notice that the number 31 still holds a place in their advertising, making up the front of the letter B and the back of the letter R. The pink 31 is the same
color as the spoons Baskin Robbins gives to customers looking to taste the flavors. In October of 1989,
Toyota Motor Corporation revealed its new logo to the world by putting it on the front of the Celsior, their luxury model vehicle, and it quickly became well-received. But when you look at the symbol
for the car manufacturer, you may see an eye or
maybe even a bull’s head if you squint a bit, and
while these make sense, what’s hidden within it
is pretty extraordinary. According the company,
the two smaller ovals in the center of the
logo represent the heart of the company itself and the customer, revealing the mutually beneficial and trusting relationship that they share. The outer larger oval represents
the world embracing Toyota. While you may see the
T for Toyota clearly, take a moment to examine it closer, and you’ll realize that literally all of the other letters in
Toyota are also there, too. Plus, these two small
rings overlap in a way that perfectly represents
a steering wheel. Well done, Toyota. Thank you guys very
much for watching this. I really hope you enjoyed it, and if you learned something, make sure you drop a like on this video and subscribe if you haven’t yet. I’m going to have a brand
new video for you tomorrow at 12 west coast time,
three Eastern Standard Time, so make sure you come by then. Have a great day.

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31 thoughts on “10 HIDDEN Images in Famous Logos!

  1. In the e for FedEx, there is a spoon, representing the sugar or satisfaction. Just sayin.
    Also, lol Shane Dawson? Really Matt?

  2. If you guys look closely, you can these things
    1. A crown on the Burger King logo
    2. A frog on the Sweet Frog logo
    3. A Domino on the Domino's logo
    4. The word Papa John's on the Papa John's logo.

  3. That Amazon arrow isn’t a smile…it is clearly a smirk. If it were a smile there would be an arrow at both ends…still more than fitting.🖤🇨🇦

  4. If you look really close at at the tacobell sign you can see a lizards eye and you won't ever see the taco Bell sign the same again

  5. If you look at an exit sign, you can see a house on its side between the e and the x. And I don’t know if there’s any other metal heads on this channel but I’ll say it anyway, I just recently found out that if you connect the i above the t in the municipal waste logo, it makes an upside down cross

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