17 Famous Logos With HIDDEN MEANINGS!


17 Famous Logos With Hidden Meanings 17. Evernote
The popular freemium app Evernote allows users to save everything from web pages to personal
documents in various different file categories on their digital devices. To communicate the value of a service that
helps its customers retain important information, Evernote uses the profile image of an elephant. This comes from the common phrase, “Elephants
never forget.” The elephant’s ear is made to resemble a
sheet of paper or a digital document icon with the top-left corner, or “ear,” of
the page folded down. This represents saved or flagged information. 16. The London Symphony Orchestra
As the oldest classical symphony orchestra in the world, the LSO updated its logo in
2004 to highlight its progressive reputation as a self-governing collective of elite musicians. Created by The Partners, a New York-based
design agency, the London Symphony Orchestra utilizes a continuous cursive style to represent
each letter of its acronym with the waving motion of a conductor’s wand. But upon closer inspection, the combined shape
of the three letters forms the image of a playful conductor leading an orchestra. 15. The Guild of Food Writers
Founded in 1984, Britain’s Guild of Food Writers recognizes and celebrates culinary
journalists and critics. As a representation of the two main aspects
of its members’ professions – eating and writing – the guild’s logo depicts the point
of a pen in black around the shape of a spoon, which can be seen in the white negative space. 14. Mister Cutts Barber Shop
Mister Cutts was founded in 2014 in Jakarta, Indonesia. Its slogan, “Not Just Your Dad’s Barber
Shop,” refers to the frivolous and youthful spirit displayed in full by the interior aesthetic
of its original location. The founders of Mister Cutts wanted their
customers to feel a sense of ease and good humor when considering their male-targeted
cuttery. To further illustrate this, the logo, designed
by Tabitha Kristen, depicts a pair of open scissors that form the mustached face of a
man. 13. Sun Microsystems
As the company that wrote the code for the Network File System, Solaris and Java, Sun
Microsystems set itself apart from other software entities early on. In step with its place in the history books,
Sun’s logo is equally unique due to its use of an ambigram, a symbol that retains
its depiction of words or images no matter the direction from which it is viewed. Sun’s signature diamond logo spells out
the word “Sun” four times, with the “U-N” of each previous word serving as the “S”
for each new word. Created by company co-founder Vaughan Pratt,
who had no background in graphic design when he came up with the image, this logo also
forms the shape of a computer chip, an additional reference to the company’s products and
services. 12. Baskin Robbins
In order to ensure their customers would have the option of a different flavor for every
day of the month, Baskin Robbins became the first ice cream company to offer 31 different
flavors. As part of a brand re-launch in 2005, in honor
of the company’s 60th anniversary, the Baskin Robbins logo was redesigned to include the
digits of the number “31” as pink pieces of the “B” and “R” within the famous
ice cream maker’s blue initials. 11. Toblerone
Toblerone is known for its oversized chocolate bars and various other candy products. Based in the Bern, Switzerland, the company’s
logo makes reference to its city’s slogan, “the City of Bears,” as well as its country’s
status as the home of the Matterhorn Mountain. The outline of a bear in the white space of
the Toblerone logo’s signature golden Matterhorn can be seen upon close inspection. The bear also represents the use of honey
flavoring in Toblerone chocolate, while the mountain imitates the rectangular shape their
unique chocolate bars. Through this illustration, the company manages
to employ its roots, its nation of origin, its product’s shape, and its taste when
marketing itself to consumers. 10. CodeFish
Using a greater-than sign, an asterisk, three left-facing parentheses, an opposing greater-than
sign, and an open right-facing curly brace, the Codefish logo forms the shape of a fish
using symbols related to computer code. Created by the graphic design agency Mabu,
the logo makes reference to Codefish’s efficiency as a software development and IT consulting
firm. 9. Sony VAIO
VAIO stands for Visual Audio Intelligent Organizer. Specializing in laptops and smartphones, it
was a sub-brand of the Sony Corporation from 1996 until 2014, when it was sold to Japan
Industrial Partners. The two halves of VAIO’s logo represent
the bridge between analog and digital technologies. The “V-A” portion is formed by the illustration
of an analog wave while the “I-O” is formed by a “1-0” – a reference to the “Ones
and Zeros” synonymous with digital binary code. 8. The Hope for African Children Initiative
While other logos make observers search for shapes or symbols in negative white space,
the white outline in the HACI logo is often its most immediately noticeable feature. It appears to be the abstract geographical
form of the African continent. But hidden on the viewer’s left side is
the silhouette of a child emerging from the wilderness, while on the right there stands
the silhouette of a pregnant woman. The image is meant to depict the nonprofit’s
commitment to caring for children from the prenatal phase all the way through young adulthood
by focusing on nutritional needs as well as HIV/AIDS treatment and prevention. 7. The Carolina Panthers
Though they are based in Charlotte, North Carolina, the Carolina Panthers represent
both North and South Carolina as a combined region in the NFL, much like the New England
Patriots. Upon first looking at the team’s black,
blue and silver logo, it appears to be simply a roaring panther, but those familiar with
the geography of the East Coast of the United States will recognize the general shape of
both the Carolinas in the symbol’s outline. 6. Sonos
As a producer of consumer electronics mainly focusing in music and sound, Sonos faced a
considerable challenge in visually conveying its speciality during its rebranding process. But thanks to Bruce Mau Design, the consulting
firm in charge of creating the new logo, the final image succeeded in depicting the concepts
of rhythm, sound waves and amplification all in one. In a happy accident, the proximity of outstretched
lines to one another in the logo’s mockup created the effect of the pulsating pattern
of a musical beat. This is particularly noticeable when scrolling
past the logo on a computer or through viewing it as a GIF. Once the design team noticed the effect, they
adjusted the color and shading to further emphasize the waveform present in the emblem’s
movement. 5. Apple
The partially bitten apple and accompanying leaf signifying the company built by Steve
Jobs is one of the most recognizable symbols on earth. But few are aware of the deep, complex and
heavily debated meaning behind the iconic trademark. Many who have speculated about its intention
have been high-level Apple employees. The three most prominent theories are that
it is a reference to the apple that fell on Isaac Newton’s head, inspiring his comprehension
of gravity; a reference to the Biblical fruit that Eve bit into in order to obtain forbidden
knowledge; and finally, the cyanide-laced apple bitten into by Alan Turing, the English
mathematician whose work led to the invention of the computer. When asked in 2009 about these theories, the
logo’s designer, Rob Janoff, stated that he was touched by the analysis regarding Turing’s
work. Its most basic meaning to the average user,
however, would be that the missing portion of the apple refers to the “bytes” on
which all computing is based. 4. Le Tour de France
The logo of the world’s most famous bicycle race has both a bicycle and a rider hidden
within its letters. The “O” in the word “tour” forms the
back wheel, the “U” functions as the bike seat, the “R” with a small black dot beside
it takes the shape of an elevated cyclist, and the prominent yellow dot on the side completes
the hidden symbol with the front wheel. Furthermore, the yellow dot also represents
the sun, a reference to Le Tour de France being a daytime event stretched out over a
23-day period. 3. Hyundai
What many people don’t notice in the italicized “H” of the Hyundai logo is the additional
shape of two figures shaking hands. The subliminal scene represents the South
Korean company’s commitment to satisfaction and trust when dealing with its customers. The shimmering silver is a reference to the
word “Hyundai,” which roughly translates from Korean to English as “modernity.” Finally, the oval shape forming the rim around
the emblem refers to Hyundai’s status as a global entity in automotive engineering
and construction. 2. The Museum of London
Each year, over one million people come to see the six million-plus artifacts on display
at the Museum of London. These artifacts chart the social, political
and economic history of the United Kingdom’s capital city. To communicate this function, the museum’s
logo shows a blob of overlapping colors, each representing a different period of the City’s
topographical history, beginning with the prehistoric era and continuing all the way
up through modern times. The smallest, purple shape in the middle of
the design serves as the outline of London in its original form along one side of the
River Thames, while the largest, light blue shape shows the sprawling form of the city
as it stands today. 1. The Pittsburgh Zoo & PPG Aquarium
In another creative use of negative space, the Pittsburgh Zoo & PPG Aquarium logo subtly
shows the figures of numerous animals within its illustration of a tree. Forming their figures along the outline of
the tree trunk and it’s wide-reaching branches, a gorilla and a lioness stand against one
another face-to-face. The falling leaves and smaller branches of
the tree serve an additional illustrative purpose as the gorilla and lion’s mouths,
noses, eyes, and ears. Lastly, the black birds above the tree and
jumping fish below complete the range of winged, land and sea animals one can encounter upon
a visit to the famous wildlife enclosure and exhibition.

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16 thoughts on “17 Famous Logos With HIDDEN MEANINGS!

  1. this is perfectly the right message to show the whole world….pple actually dont pay attention to these small..as they say,,things,,,,finally someone is out there to expaund their small and doubtful minds
    watch carefully and closely…
    thanks.

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