AMATEUR vs PRO DESIGN *Technical Aspects*

so yeah follow along today guys and
learn how to present your designs to a client or a different designer in a
professional manner and learn how your document setup can actually seem quite
amateurish compared to being professional see the first tip today is
that you don’t want any clutter or any kind of what kind of any noise around
the outboards I know what it’s like when you’re designing something and you’re
getting in the creative flow and you’ve got you know design components all
around the place even guides hanging around like I’ve got above here but you
really do not want to send this kind of artwork to a client or even a fellow
designer they do say a messy desk is a messy mind
it just looks unprofessional so before you send anything to the client make
sure that you get rid of everything around the outboard if some of these
tips seem obvious to you stay tuned in because you want to go through every
single point in today’s video and see if you’ve actually mastered these points on
how to make your I’ll go professional when sending it to the client the second
point is alignment when you have your design do you want to make sure it’s
aligned perfectly on your artboard so you can select the whole design and then
press command or control G to group everything together then come up to a
line and make sure that you line everything to the artboard then we can
actually proceed to align things horizontally and vertically which will
ensure the artwork is perfectly aligned but what you can also do is drugs from
rulers from the guides that run horizontally and vertically and again
this just looks really neat and it helps whoever is viewing your artwork and if you want you can always hide the
guides as well but the guides are there just in case the designer or the client
needs to refer back to them so the third point that can make your designs
unprofessional is that you forget to expand or align your strokes so I’ve got
a new design here and it looks pretty neat but look what happens when I go to
precise it now I’ve got my scale stroke settings turned off and your client or a
fellow designer might have that too so what you need to do is when you finish
the artwork you have to expand or outline all of the strokes on your
designs it’s actually a good idea to save two different versions of your work
one outlined and one that’s not this is a professional way of working as a
graphic designer something that can cause you your client
or a fellow designer some problems is that design has too many anchor points
there are many ways to remove redundant or unwanted anchor points but let’s take
a closer look at my design here now that I’ve outlined the stroke you can see
there are two different shapes overlapping each other so what I’m gonna
do is I’m gonna come into the Pathfinder window then I’m going to go into the option
settings you can actually choose to remove redundant points here when you
use the pathfinder options and i’m going to unite the shape together and there
you have it some points are already eliminated for my design but we could
still get further than that and we can actually choose to clean up our design
this happens to remove any stray points and so forth and it’s always a wise move
to do this on your designs and then finally one of my favorites we can come
into the path and the simplify option now this is where we can really remove
lots of redundant and useless points keep the preview box checked and also
show original and you will see that the red points are the ones are gonna be
removed you want to find a nice balance between keeping the shape of your design
and not having too many anchor points but be careful because straight lines
can become curved if you actually remove too many also of course you can use a
direct selection tool and go over your design and remove them manually but I
kind of stress enough how important it is not have too many points on your
designs so the fifth point on today’s video on
how to make your designs are much more professional when sending the final
artwork to a client is actually really simple and basic but you’d be surprised
about how many times designers forget this so I’ve got quite a nice and tasty
design on screen right now in a monochrome kind of style and I can move
around this object here some reason I can’t select the third design that’s
because I’ve locked it and forgotten is actually locked so I simply need to
unlock everything before I send the final artwork to the client the sixth
point in today’s video is actually to check your work for anomalies or
mistakes now from a fire design can look really good and really pristine but when
you take a closer look things they always pan out the way you want as you
can see here what I thought was a straight line is actually curved and
granted us probably from the symbol if I option but I still need to be back and
fix that before I said the I work to the client you really need to take a closer
look at your design and find any anomalies that are gonna cause problems
later down the line and it should be as perfect as possible so don’t forget to
take a close look at your design by zooming in with ctrl or command + and the final point today is one of the
most important points for sending you our wake to a client when the project’s
finished and it’s based around funds so you have your design it looks good but
how do you know the client or a fellow designer has that font on their computer
essentially you don’t and this can cause quite a lot of problems so what some
people would suggest is to outline the phone but that’s a destructive workflow
so what I suggest you do is either you package the fonts with the design files
or or you outline the front and you save two versions of the design one with the
fonts not outlined and one with them outline too so yeah I hope you enjoyed
today’s video and severn different points that you need to keep in mind
when sending the finished artwork to a client or a fellow designer these seven
points determine if your workflow is professional or not and it reads the
show on the final design let me know what you thought of today’s video down
the comment section below and of course if you find my content useful and you
want to boost your skills as a designer subscribe to Satori graphics for weekly
graphic design content have a great day in until next time design your future
today peace

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56 thoughts on “AMATEUR vs PRO DESIGN *Technical Aspects*

  1. If some of these points in todays video seem familiar, I have spoken about a few in the past. But as a collective whole, every point in the video should be considered before sending final artwork.
    Stay tuned tomorrow for a business type video which I upload every Friday, and next week I have some really engaging content lined up!

  2. EDIT!:
    Due to rushing this tutorial due to lack of time, I didn't properly showcase or explain a point on the anchor point / simplify technique. So instead of putting out incorrect or half assed info, I've cut that section from the tutorial. It is still a handy tool, but shouldn't be used in the way I depicted in the video.
    This is all about the technical aspects of design, if you want to learn about pro and amateur design from the artistic side of things, let me know!

  3. How to encrypted a logo (ai)file when we send it to our client, that no one can't edit? Please help. And if you create a tutorial about it please give me the link. Thank you bro.

  4. Been watching few videos and improve my design, thank you so much💙, can you make a video about how to make pro mockup design?

  5. Hey Tom, can you make a video on the logo design process you approach? Or what're the different types of approaches? You know, research, hand draw, illustrator, photoshop, more thoroughly explained? Thanks!

  6. Very very usefull video ^_^ …..i learned lot of things from you thank you for sharing your tricks and tips☺️☺️☺️.

  7. I was wondering if you could start a series where your viewers submitted their works and you critiqued them. It would be very informative for everyone

  8. Thank you for this. I have to deal with that last point (fonts) a lot.
    Sometimes the client doesn't have the fonts you have. Sometimes the client doesn't have the computer you have.
    If you're using True Type and/or Open Type Fonts, this will be less of a problem.
    Mac Fonts will need to be converted on the client's end and, sometimes, the client doesn't want to pay for conversion software (or won't allow it to be installed).
    As Satori Graphics suggests, please do both the outline and the package.

  9. Let's say you created a new logo for someone. How do you procede with identifying color names and values? Do you add a legend with RGB, CMYK and Pantone values? How can your costumer ensure color consistency?

  10. Hello Mr. Satori, great video as always. Just a little advice if you don't mind.
    The simplify function should not be used on a finished project. It may corrupt the lines and correcting them afterward as you have done in step six is not good practice. You may overlook other corrupted parts and lines that occur when using simplify. The simplify function should rather be used on an anchor point chaos like traced images.
    Regards and keep up the good work!

  11. The last tip is SO good but HOW do you package the fonts with the file so that the client or designer has them when they open it on their end?!

  12. Hi, I am a big fan of your work. All your videos are well presented and you take a lot of efforts in detailing it. 😊 Wld love to see a tutorial on your satori graphic logo. If you have already done it plz share the link. Thank you. Lots of appreciation from Saudi Arabia.

  13. I want to ask you my friend, the Graphic Design is a worth career ? i am going to begin study it but i am not sure at all about this career (Its a professional question). it is a really good career for a benefit life ? btw nice video man i really enjoy a lot of your vids Satori Graphics.

    I have questions like, this career is good to work abroad ?
    is it have a good salary for living ? (I know it can be change depends of the client and the job)

    I enjoy Graphic Design but can i live from it?

    I am from Venezuela and i hope you can read this, thank you. and sorry if i have mistakes on my grammar. +1

  14. Hmm…..That seems professional to me😎. Thanks for thses tips bro, they were gonna really help me alot!
    Keep up the good work Satori bro😍

  15. Great video! As an amateur designer it was really useful, I knew many of the tips already, but it was reassuring to hear I'm doing it right. Love your videos, they are insanely useful!

  16. You could just simplify the "S" before using pathfinder and your triangle would stay perfect without any further need to do the overall touchups later. Great video anyways, I'm sure I would save a lot of time and stress at work if I seen video like this years ago, your tips will definitely make a difference for some beginners <3

  17. i realy don't think those are the kind of things that will make you a true profetional designer… those things are just obvious things that even if you do it in a bad design what you're gonna have is a better presentation for your bad design, i dont really think those are the main characteristics of the work of a good designer. It is just like a amateur photographer having a top and pricy camera, their photos will still being amateur photos but the lack of skills will be shown in a bigger images. That's the only difference.

  18. Thanks for this tutorial tom! I always start my day with these for a design state of mind. The first tip Align to art board is something that slips my mind from time to time so that was a great tip. Sometimes the most simplest techniques can slip our mind. Also I've never sent a file without the font outlined because I always though it was a professional thing to do so you don't have to struggle with the fonts. However in the future I will begin to just package the file with the fonts. Thanks always !

  19. Whenever i send out my work with a font type, i usually expand it so that it becomes a shape in the design. Is this okay to do?

  20. Another REALLY important note…If you're working with images, please remember to embed them before sending the artwork to your client, or include the linked files while saving. This annoyed me quite a number of times when i get AI files, open them up and get a bunch of warning windows about missing files.

  21. 7th point: I learned the hard way. Back in 2013, I set up a tshirt design to a supplier with the font unoutlined. You can tell that I f'ed up big time. 🙁

  22. Why would i send an .ai file to a client? i can export it to pdf and boom, no outside clutter, can be opened anywhere, and if the client wants, he can still access layers through illustrator. but sending an .ai is just a newbie move.

  23. Ok, minor thing but aligning everything to the centre is great but you need to remember about optical balance, and this kind of triangle shape with a wide base and pointy top needs to be moved a little bit up to look nicely balanced, long story short photoshop can align it mathematically, but designer needs to do it optically. Another thing, Dude creating an outline of the font is a standard thing, and sending the file to the client with editable fonts will allow him to mess up tracking and kerning, and just change design overall. Another important thing is that sharing licensed fonts you bought is illegal. About other tips, I would recommend sending editable files with named artboards and, layers, to name the file properly (, not And to arrange the package for the client into files (PRINT, DIGITAL, etc)

  24. Hey man.. Can I get a free logo design please? I starting out a business with nothing, and asking people for help is only way out for me. It would really mean a lot If you could help me out with the logo design. 😞

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