Amazon FBA Private Label: EP9 – Shipping Your Products From Your Chinese Supplier To Amazon.

Warning the following podcast has been classified
as insanely lucrative listener discretion is advised because I was doing so many boxes
I mean I had a couple thousand pounds worth of product that came in I had the freight
forwarders take care of everything and then they shipped it off to Amazon and yeah everything
I mean there were some hiccups for sure and that’s a story I’ve got explained your attention
please please listening to the am/pm podcast may cause recurring revenue streams and unfair
unfair advantages over your competitors other side effects may include fatter wallets fired
bosses and longer vacations listen at your own risk here’s your host seventh-figure entrepreneur
and online marketing madman Manny Coats Manny Coats hello hello hello everybody I sound
like a boxing announcer haha welcome to the am/pm podcast this is the podcast where we
discuss generating recurring revenue 24 hours per day all day all night during the a.m.
and the p.m. in fact I was just eating a soft-shelled crab at a sushi place with my lady and guess
what guys I was making money how cool is that pretty cool I think so welcome to episode
number what episode is this episode 8 No episode 9 I’m losing track man episode 9 and this
is a continuation of the series back from episode 5 6 7 and 8 where we discuss launching
your product right from everything from researching it to finding a supplier and now in this episode
we’re going to be talking about how to get your product from your supplier here back
into the United States or wherever it is you are and getting it to Amazon and all the things
that you need to have on your packaging and your product to make sure that it doesn’t
get held up either at customs or at Amazon you don’t want it to get rejected a lot of
things we need to consider here ok by the way I keep forgetting to say this but my name
is Manny Coats and I am your host for the next short while so one thing that I didn’t
mention in the last episode which I should have it slipped by so I’m going to mention
it now is that when you’re dealing with Alibaba and a supplier over there and you’re getting
to the point where now you’re going to be paying for your product you’re in the process
of paying for it you want to get it all set and ready to ship out you want to make sure
that the company bank information matches up with what is shown there on Alibaba okay
that company name that is on Alibaba matches the name on the wire transfer that you’re
going to be sending the money through okay now you have to be careful this is where scams
happen right where everything looks awesome and then you wire money and then you never
get anything and you’re like what happened you find out that you wired it to some some
rogue company so again be careful if you’re actually selecting the little gold supplier
check boxes and the other boxes that we mentioned in the previous episode then you’re going
to be pretty well protected okay you’re going to be contacting these suppliers through Alibaba
communicating through their system you’re probably going to be okay so again I just
mentioned this I ran into that issue once where and it was a big order it was the my
biggest order actually in terms of financial commitment and the company name on the bank
account that I was going to be sending the money to did not match up to the name that
was on Alibaba and this was a gold supplier of many years and it wasn’t even close to
the same name wasn’t like something was there was an extra word or not I mean it was a completely
different name and so I was like whoa this is not right so we communicated I actually
talked to Alibaba about it as well they confirmed that it was the same company and I ended up
using trade assurance anyways through Alibaba so I felt pretty good and there were no issues
and that particular product again was my most expensive expenditure to date ordered a lot
I actually put in a reorder with the company they’ve been fantastic so what turned out
to be initially scary turned out to be a really good relationship with this company now all
right we want to go back a little bit to the previous episode you found your product you’ve
researched it you’ve contacted suppliers on Alibaba you now have the product that you
want right you’ve already got the samples the samples look good you’ve now narrowed
it down to that one supplier and you’re ready to get things rolling and get that product
created essentially get it produced and sent out so let’s go through the checklist here
right the first thing is you’ve got your pricing nailed down you’ve gone through all the little
details of what could lead to additional charges and you’ve made sure that the supplier isn’t
going to be charging you for these things and we’re going to go through all of these
things because these are things that you’re going to want on your packaging the first
thing is is your product going to be in a box or is it going to be in a polybag okay
if it’s going to be in a box not a big deal you know it’s going to be whatever it is in
terms of the space that takes the shipping if it’s in a polybag it’s a little bit different
you want to make sure that the polybag is the correct thickness the minimum thickness
that amazon requires they do have a minimum thickness so they don’t want the products
to jam up their robots in their systems and have things rip and fall out so it’s got to
be a specific thickness specific strength make sure that you’ve researched that and
that the product is okay there if the polybag is over five inches wide then you’re going
to need to put a suffocation label on that particular product okay and I’ll put that
in the show notes I’ll actually have a template that you can download and just print up or
send to your supplier and they can actually just print it and put it on your product it
shouldn’t it should only be a few cents if you’ve got the right supplier to to print
these and put them on if you don’t put this on there’s a good chance that when it does
get to Amazon if it gets caught by somebody they’ll your whole order could be delayed
until these until this is all fixed so that’s the first thing if you’re importing it from
China or pretty much from anywhere you’ve got at place the country of origin on that
product we’ve seen this on pretty much every product you order right it says Made in China
so on the products that I have when when possible I actually put that on the actual product
a little teeny sticker so it’s made in China you can stamp it on if you want with ink I
have a little teeny sticker it usually goes on the bottomsomewhere where it’s not seen
and again I’ve got friends that don’t do this and they somehow get their products through
I I’ve heard nightmare stories of people that don’t so I make sure that I do it also have
friends that just put it on the box right or on the outside of the packaging no problem
I actually either put on my product or I have a toy line where it does come in a polybag
and instead of actually placing it on the toy itself or on that poly bag I have a nice
label a big big label that takes up almost a whole polybag and I actually put the made-in-china
logo inside the graphic itself that’s printed on the card on the cardboard insert so I never
have to worry about putting stickers on ever it’s part of the packaging okay I hope that
makes sense another product that I have same thing it’s a carton essentially with products
inside of it and the carton itself is a glossy beautiful looking product and it has part
of the graphic and when we created the graphic file for it the illustrator file was to add
a made-in-china logo in the corner it would be on the back of the box make sure that you’re
doing that you don’t want to run into any problems right the next thing is if your product
needs a UPC if you’re going to be shipping out the products yourself if you’re handling
it more or going to be selling it through places outside of Amazon if you’re like me
and you’re only selling products on Amazon and you’re letting Amazon do all the fulfillment
you never see the product it just goes to their warehouse somebody places the order
and they send it out then you don’t even need the UPC I mean you need the UPC to create
the product itself on your seller central account to actually get it listed in online
but in terms of the actual product itself you don’t need a UPC on it what you will need
is the FNSKU number and you’ll get that from Amazon through your dashboard and that’ll
be a little sticker that again it’s a they give you PDF files you’ll see oh I have you
know 100 boxes of this product it’ll print up a PDF with 100 labels I send that to my
supplier they print it up and stick it right on the products again on one of the products
that I have I took the FNSKU and I had it implemented into the graphic file of the box
so it’s actually permanently on the box every time I reorder it’s there I don’t have to
have them print up labels stick it on the product I was a little nervous about that
because you know I was like well what if the size shrinks it or you know it’s not exactly
right but it came out perfect and it’s just one less thing that I’ve got to worry about
and it’s one less cost that I haveto think about it’s 20 cents rightthat’s what Amazon
charges you to put these FNSKUs on so if you’re ordering you know five thousand units at 20
cents each it’s a thousand bucks thousand dollars that I saved just by sticking it in
the artwork that I need to put on the product in the first place anyways no matter what
it’s not a it’s a zero cent cost to me but it saves me a thousand bucks so make sense
right so make sure you’re doing that okay so when I finally placed my order through
Alibaba from my my first supplier the waiting time was about 15 to 20 days they get the
product actually manufactured and then it was another five days or so to get it to me
here in the US if I used express shipping through UPS or through FedEx so I was looking
at 20 to 25 days typically for this one supplier now I have multiple suppliers now and they
all vary you know one of them takes forever takes about a month for them to actually create
everything it’s a lot more custom and then I have other guys that are just super fast
they can have stuff ready in under a week and it’s ready to go if you are doing things
a little bit more complicated it’s obviously going to increase the amount of lead time
to actually get the product done right so if you’re doing customized boxes or packaging
if you’re changing the product in any way you’re changing the color you’re doing something
even more extensive like you’re actually changing the shape of the product or the power of the
product or whatever it is you’re doing something then that’s got to go through some kind of
customization and that’s going to really extend the lead time that it’s going to take to actually
get the product so keep it all in mind when you’re looking at your doing your initial
orders okay taking a full month to a month and a half isn’t uncommon for your first product
it takes a little while and then after that the reorder should be a lot faster and then
after that you’re going to be kind of figuring things out right because you don’t know what
your sales volume is going to be initially so it’s hard to plan the reorders and calculate
the lead times if you don’t know how quickly you’re going to run out of something if it’s
slow orders and they’re coming in you know over a long period of time and you’ve got
you know two or three months worth of inventory not a big deal but it’s those runaway hits
where you have something you’re like holy cow you know I’m selling 50 units a day and
I only have got a thousand units like I’m gonna run out here in three weeks and it takes
a month to get a reorder you’re kind of uh you’re in a bad place so it’s a little bit
of experimentation in the beginning to figure things out but you know I guess that’s a bad
or I mean I guess it’s a good problem to have for a bad scenario right for a running out
of stock so during the time that it takes to actually get the product shipped in to
you from China or wherever it is that you’re you’re sourcing it from use this time to get
everything else in order okay you need to get your potentially your website up if you’ve
got a brand and you want to protect that brand one of the steps is you’re going to have to
have a website a domain for that brand so if you’re called if you’re called widgets
one two three that’s your brand you’ll probably want to register and
get that all set up so you can do brand registry later on with Amazon and that’s a whole different
podcast so we won’t talk about that right now if you haven’t done so yet this would
be the time to also go back into the product and on your seller central account and start
filling in all the details things that you might have had just as placeholders right
really get those bullet points in get the descriptions in the title make it perfect
get all your images in you want to get everything ready so that when the product actually arrives
to Amazon you’re all set and you don’t have to worry about rushing things okay so yeah
use this time to get all your your affairs in order and you’ll be set okay so before
you can actually have the product shipped to you we kinda got to back up a little bit
because for example in my case I’m having my suppliers do all the labeling for me okay
this includes the FNSKU that Amazon needs in order to sell the products okay so before
I can do that before I can get an FNSKU I have to fully set up the product on Amazon
alright and in order to do that you’ve got to have UPC codes so that you can actually
set up the product and get the get yourself an ASIN number get your FNSKU labels get everything
created so you’ve got to do that you can get UPC labels or the codes add a ton of different
sites you get them pretty cheap there’s a lot of expensive ones but you don’t need to
use the expensive ones but you need to set up this or you need the UPC code in order
to set up the account and then eventually you’re going to need the UPC code printed
and put on your product if again you’re you’re selling it outside of Amazon or if you’re
not actually applying the FNSKU to your product you need to have a UPC on there so that Amazon
can apply the FNSKU they’ll use the UPC to do that they’ll end up covering the UPC code
with the FNSKU that’s the same thing that you’ll have to do by the way if if you do
have a UPC code on your product and you’re sending this to Amazon and you don’t want
them to to actually do the FNSKU you want to do it yourself you have to make sure that
you cover your UPC code with your FNSKU code all right all-in-one code should be visible
in terms of the actual volume of product that you’re going to be ordering how many units
it’s something you got to really think about it’s not just the units that you’re going
to be selling but part of the launch process that we’ll be discussing in the next episode
requires you to have enough inventory on hand to actually give away for free or give away
at a discount so that you can get your reviews that’s the process that I use that’s a process
that a lot of the the big hitters use and I think it’s our fantastic way of doing things
it gets things going right away so keep that in mind you’re probably going to want at least
50 to 200 extra units just for reviews 50 is I guess I’m the small side 40 to 50 you
can get away with and then if you’re in a really competitive market you’re going to
need a lot more than that so keep that in mind that 50 to 200 number again depends on
the level of competition the niche that you’re in I’ll go over the the review process and
how that works in a in a different episode but that’s more of the launch strategy when
actually shipping the products out to the US from from your supplier you can ship it
by we keep talking about Express shipping you can ship it by Express shipping by air
or by sea by boat okay by air that means the difference between that and Express shipping
is that by air they’ll send it to an airport and then you have to arrange for pickup same
thing by sea or by boat means you’re putting it on a boat and it’s going to take you know
a few weeks typically to get out here I always kind of factor in about a month to actually
calculate the time that it’s going to take and you’re going to save a lot of money relative
to express shipping Express shipping is fast you get it in just a few days by air a little
bit longer but again you need to manage the pickup in the delivery typically you’re going
to want to use a freight forwarding company and we can get into that in a different episode
freight forwarding is actually a complicated for me it was complicated scenario to figure
out same thing with see there’s so many forms and so many things you’ve got to fill out
and handle when getting something on a boat and then getting it through customs and paying
all the duties and fees and this is why honestly a lot of the big guys out that are doing just
tons and tons of sales you’re doing six figures per month a lot of them still don’t use boat
they don’t send stuff by sea they use Express shipping because it’s such a complicated and
a nutty process that they just don’t want to deal with it but honestly shipping by sea
is the way to go I think it’s it’s cheap you know instead of setting something that you
know if you’re going by Express air and it’s costing you three dollars per unit to ship
it that same unit might cost you twenty cents the ship on a boat so your your profit margins
are drastically reduced right I mean three dollar I’m just I mean of course I’m using
this as an example because I don’t know what your products going to be but if you can save
yourself three or four dollars per unit on shipping and you’re only making let’s say
you’re making eight dollars profit if you’re doing it by air and you get an extra four
dollars I mean you’ve increased your profit margin by fifty percent forty fifty percent
depending on where you’re at with everything right so it could be huge I’m using a freight
forwarder for sea shipping the same same freight forwarding that I use for for anything else
they handle everything for me basically they even go to the factory pick up the stuff bring
it to their facility package it all the way it needs to be packaged whether it needs to
be palleted whatever the case might be they sent it out here do all the paperwork they
send me a bill and then from there they send it off to Amazon’s warehouses based on the
FBA labels that I’ve given them all right that I gave the factory when they created
my my products and put them on the boxes and that’s it you know it’s done I’ve actually
used my freight forwarders for for express air because I was doing so many boxes I mean
I had a couple thousand pounds worth of product that came in I had the freight forwarders
take care of everything and then they shipped it off to Amazon and yeah everything I mean
there were some hiccups for sure and that’s a story I’ve got explained in a different
podcast and how I how I actually handled it because some product got lost but it wasn’t
because of the freight forwarders it was because of Amazon and the Christmas period and how
they eventually found the product and it was just kind of that part was a nightmare but
it’s a whole podcast that I could talk about because it was it involved reimbursement of
product by Amazon things I have never had to even think about that could be really valuable
to to my listeners so freight forwarding I’ll do an episode on that and actually I’d like
to have one of the my guys at the freight forwarding company come on the show and talk
about the pros and cons potentially of using them I think it’s almost all pros the cons
are a little bit slower delivery I will have more information on sea shipping because my
next orders are coming by sea and that will be yeah in an upcoming episode so for simplicity
reasons when you start out if you’re especially if this is your first product just use Express
air the first time maybe the first few times it’s going to be way less complicated you
don’t have to deal with custom because the three major carriers that you’re most likely
going to be using FedEx DHL and UPS they’re your customs agents they handle all that so
you don’t have to worry about it they they take care of all the fees and then they’ll
just bill you and then deliver and you’re good so you don’t have to you don’t have to
really worry about it okay so just use them from there yeah you can just print out your
amazon labels the labels that that you would use to ship the products to the amazon warehouses
to get the products into inventory get them online you’ll be sending those to your supplier
that’s what i do i sent up to my supplier they put them on all the boxes the the cartons
they call them you’ll you’ll be dealing with that the cartons if you’re shipping the products
directly to your house first so that you can review everything make sure it’s all good
then for sure you’ll you’ll want to use the UPS shipping service that amazon provides
because they have super discounted rates like it’s it’s a crazy rates compared to what you
can normally get and then you can just ship it from your house to amazon and save a lot
of money so there you go guys that’s about it on the shipping i guess to summarize if
you’re a first-time seller go with express air shipping it’s not the most inexpensive
way of doing it but it’s the easiest way and the fastest way i would probably have your
first order shipped to your house because that will allow you to make sure that the
products that you get are actually set up the way you want they look the way you want
they’ve got all the correct labeling in place the FNSKUs are in place correctly you just
want to make sure that there’s there are no issues with the product there’s plenty of
stories out there where people have shipped directly from china to or directly from their
supplier wherever that might be directly to Amazon there was something wrong with it the
labels were applied incorrectly they were missing the same label was put on everything
if you had multiple variations or different products and it just messed everything up
so your first time I did it and I think you should probably do it as well have the stuff
sent directly to you to your place of work wherever that might be your home for example
and then review it and if everything looks good you can probably just repackage up the
the boxes that’s what I did I use the same exact boxes they came came in after I opened
them I took some samples out for myself that I was going to keep I printed up the appropriate
labels the FBA labels the Amazon labels that they need and I sent them to the multiple
warehouses that Amazon requested I send them to and I was done and that was my first experience
with actually sending product to Amazon and it worked out really well it was easy the
next set of products that I ordered was a lot more complicated it involved a freight
forwarding company because of the volume we were ordering over a ton of products I mean
literally over 2,000 pounds worth of product that was coming into the u.s. and I heard
that when you go over certain amounts it creates issues I didn’t wanted to go directly to Amazon
I wanted it to you know be checked out when it got here by professionals I wanted to make
sure all the fees were taken cared of and just you know make sure that there were no
problems and it worked out well in the end all right guys that’s it for this episode
in the next episode we’re going to be talking about pricing your product some pricing strategies
and also your sales goals you know where do you want to be each day with your product
in terms of sales what’s the goal for the end of the month and when should you focus
on another product so we still have quite a bit to cover beyond that we’ll have a few
more episodes covering keywords and some other cool data to really get you going so I hope
you’ll join me in those episodes and if you liked what you heard today please do subscribe
I’d really appreciate it until next time take care bye bye you’ve been listening to the
am/pm podcast hosted by Manny Coates for more information insider tools and to get the resources
mentioned in this episode visit

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31 thoughts on “Amazon FBA Private Label: EP9 – Shipping Your Products From Your Chinese Supplier To Amazon.

  1. Hey Manny, if I buy from a supplier who doesn't label and there is a barcode on it already. If I send that in to Amazon and pay them the 20c per unit then they will place fnsku over the top of the existing bar code? Thanks

  2. Who do you use for your freight forwarding and also, is there someone in China that you could use to check your order before sending to Amazon?

  3. Hi, This is a great video and thanks for it.

    It would be great if you can help me to resolve my shipment issue.
    My carrier here in Sri Lanka is DHL, but they are not able to accept my shipment to send as a air shipment coz I do not have a name of a person and the phone number in Amazon ware house to accept the parcel(I have just the address of FBA centre). As I spoke with Amamzon seller support, they do not provide any of these details. Do you know any company can help us to accept the parcel and hand over to FBA on behalf of us?
    Appreciate your response.

    Thank you.

  4. nice info! I'm looking for a freight forwarder who pretty much does everything for you.. can you recommend one AM/PM Podcast?? thx

  5. Great video, thank you. The "Made in China" sticker/label, does that have to go on the actual product, or on the packaging of the product? I have been using a similar product as a reference, and the have no such label on the product itself.

  6. Great video! Just getting ready to source a product for the first time, thank you for all of the information!

  7. So if I ship through Fedex, UPS, or DHL by air….they are your customs broker and you don't have to worry about any of that? Documents to clear customs, etc? This is the simplest route to go? Thank you!

  8. Do you still recommend shipping to your house for first product, even if you do hire an inspection before it leaves their factory?

  9. Thank you for the video. I have a question, can I used express air shipping to ship directly to Amazon warehouse? And do I need to ask FedEx/UPS to palletized the cartons to deliver to Amazon warehouse?

  10. Also, if I arrange my supplier to send my goods via Express DHL, could I send them directly to the FBA warehouses I'm assigned? How would I go about it if I got multiple warehouses assigned? Thank you

  11. Hello man. I wanted to ask you a question about the freight forwarder. Is the freight forwarder the same thing as the ''prepper'' ?

    All the best!

  12. I was told by one of the suppliers that suppliers at alibaba don't ship directly to amazon they send to the sellers house but I thought you said they can send directly to amazon?? I'm confused

  13. Thanks for the info. What freight forwarder do you use? At what value/size do you recommend using a freight forwarder?

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