Ethos Pathos Logos


In this video, we’re going to talk about
three related concepts from Aristotle. Ethos, pathos, and logos. And if you have
not yet been exposed to this kind of material, it will absolutely help you
take your next presentation up a notch. So, let’s get into it. Hello again friends. I’m Alex Lyon and if
you’ve never subscribed to Communication Coach, this channel, I encourage you to do so. This channel is here for rising leaders, people like you to help you
increase your personal impact so you can lead the people around you to higher
levels of excellence. And one of the ways we do this on the channel is by [looking at] presentation skills. And today we’re going to look at three related concepts:
Ethos, Pathos, and Logos. These have, even though they’re textbook type concepts,
they have direct application for you as a speaker. And you can use these right
away. So let’s unpack these each and show you how you can apply them.
The first is ethos. And that means your personal credibility as a speaker. A lot
of times people think that because ethos looks like the word ethics, that’s all it
means. And that’s part of it. Abviously as a speaker you have to have good
character. You also, however, have to be an expert. You have to have credentials. You
have to be qualified to speak in a way that people would want to listen to you.
Very few of us have a public reputation already. And so one of the ways you can
do this in your presentations is if you’re being introduced by somebody
before you speak, make sure the person introducing you has a little bit of
information about your background so they can position you as someone worth
listening to. If you don’t have someone introducing you, then you want to talk
about any research that you’ve done to prepare for this presentation, any
personal experience or connection that you have to the topic. You want to
position yourself as someone that has ethos, someone that has the credibility,
the believability so that people will want to listen to you. And you can almost
always do this right in the introduction of your presentation. Let’s turn now to
pathos. Pathos is where the speaker appeals to the emotions of the listeners.
So, you want to use things like vivid language, metaphors, and probably the most effective way that we can reach into the hearts of our listeners
is through personal stories. You can tell stories about your own personal
experiences or you can tell stories about other people’s experiences. There’s
nothing like a story to engage our hearts and get us personally involved in it. It’s almost like a story transports us into the moment. And that’s a great way
to appeal to your audience’s emotions. So when you’re presenting next, make sure as you’re looking at your outline that you have enough personal examples and little stories to bring people into that emotional dimension of your presentation.
So now let’s talk about logos. Logos, because it looks like the word logic, a
lot of people think, oh that just means logic. But there’s a lot more to it than
that. In fact, you want to think about it in terms of using evidence and reason to
construct your speech [argument]. You want to develop your presentation around a
series of facts and statistics and good reasonable evidence. And one of the ways you can do this in a presentation and make it work for you, is make sure you
have a tight relationship between your claim, that’s your thesis, the thing
you’re trying to demonstrate, and the evidence you are using. If you’re
claiming one thing and then you have to stretch your evidence to fit it. People
are going to start to notice that and they’re not going to be as willing to be
brought along or convinced by your message. So make sure you’re thorough in your research and you integrate that good high-quality research into your
presentation. Then your presentation will have good logos. So that way you have
ethos, pathos, and logos you’re going to be way more persuasive overall as a
speaker. Question of the day. What are your thoughts about how to establish any of these three in your next presentation? I would love to hear your comments and
your tips below. I learn a lot from reading your comments. So I look forward to reading those in the future. So thanks. God bless. And I will see you in the next
video.

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19 thoughts on “Ethos Pathos Logos

  1. I enjoyed your Presentation on Ethos Pathos and Logos. I have to do a 8 minute persuasive speech, my first one. My class is Presentation Skills: Advocating for Change. You made it sound so simple

  2. Thanks my dude I’ve group presentation on this tomorrow, well today since it’s 12:12 am 🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️

  3. FREE 7 Instant Tips for Confident & Composed Public Speaking: http://www.communicationskillscoach.com/free-7-instant-tips-for-confident-speaking.html

  4. I am going to presantate the E.P.L. topic in the class tomorrow. I feel so lucky to find this video. You made it so clear, nice work.

  5. Rhetoric = 3 things = 1. Ethos (authenticity) + Pathos (emotion) + Logos (Logic), authenticity = say the truth, emotion = say story, Logic = say research, good video Alex

  6. I liked the presentation and I want to know more about public speaking, and using all those parts of a speech (ETHOS, PATHOS, and LOGOS).

  7. Thanks for making this video it was really helpful. My teacher send us a powerpoint and there were notes but I kind of understood it but not exactly. With this video it actually helped me out a lot and you made it so simple 🙂

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