Hip To Be Square, But Maybe A Trademark Violation, Too


HAVE SOME SUNSHINE IN THE RIGHT PLACES. THANK YOU, STEVE. WE CAN’T ESCAPE THE SNOW JUST YET. A REAL DOUGHNUT DILEMMA. THEY SAY THE NEW COMPANY IS INFRINGING ON THEIR TRADEMARK. IT’S BECOMING QUITE A FIGHT. IN A BUSINESS EVERYONE IS LOOKING FOR AN EDGE, IN THIS CASE, A SQUARE. HERE IN INDIANA IT IS THE BATTLE OVER SQUARED DOUGHNUTS. I LOVE IT. THEY ARE GOOD. IN ONE PLACE, IT’S CALLED SQUARE DOUGHNUT. THEY HAVE BEEN MAKING IT FOR 50 YEARS AND THEY HAVE A TRADEMARK. IN INDIANA IT STARTED WITH IT’S LOWER CASE SQUARE DOUGHNUT. MILLER IS NOT JUST CBS 2 LEGAL ANALYST. THERE IS A LOT AT STAKE. THESE TRADEMARK CASES HAPPEN ALL THE TIME, DON’T THEY? THEY ARE BIG BUCKS. YOU WANT YOUR INVENTION PROTECTED. THE SQUARE DOUGHNUTS IS TOO GENERIC TO TRADEMARK SO THE BATTLE GOES ON. BUT DOES IT REALLY MATTER TO YOUR TASTE BUDS? IT DEPENDS ON WHO YOU ASK. ARE THEY BETTER THAN THE ROUND DOUGHNUT? I DON’T THINK SO. IT’S ABOUT THE SAME, ISN’T IT? WE REACHED OUT TO TWO COMBAT ANTS. NO RESPONSE. WE DID OUR OWN TASTE TEST IN THE

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