How to Avoid Saturated Markets for Amazon FBA Private Label


So how can you avoid saturated niches
and find products that are actually good to sell on Amazon? This is pretty much
where everyone is stuck right? I mean it’s the hardest part of selling on
Amazon I’m trying to find the right product – “everything that I’m finding
seems too saturated I can’t find anything that is going to make me money
or I already picked a product and now I think it’s too saturated and I’m trying
to learn for next time” – so in this video we’re gonna talk about five strategies
that will help you avoid getting into a saturated niche and instead hopefully
find a product that you can run with first let’s get this out of the way
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building a brand and laying the foundation to really run with your
product brand on Amazon and beyond so definitely check that offer out while
it’s here that will be linked in the description below this video there’s a
discount as well as some additional bonuses that are just for this Black
Friday promotion so the first thing that you have to do to avoid these saturated
niches that everyone seems to fall into is you have to ignore criteria every
Amazon guru everything out there tells you to plug in this number it has to
have this many sellers on the first page that are doing this amount of revenue
you want to see this BSR you only want to look at this category you want to see
it must be twenty to twenty-five dollars it has to fit in a shoe box it has to
have all these very precise very exact criteria and the problem with using
other people’s criteria is exactly what you’re afraid of it’s that isn’t
everybody else going to be finding exactly what I’m finding and yeah they
sure are and I know this because I do a lot of consulting calls I help a lot of
people with they’re Amazon businesses and launching
products on Amazon and when I sometimes I’ll have five different calls with
somebody and they all have the same product idea and I’m like hmm this
clearly just popped up through this exact sort of criteria using the same
tools using the same information that they’re plugging in they’re looking for
the exact same thing so they’re finding the exact same thing
now obviously having some sort of criteria is important but it should be
your own you need to tweak things you need to play with these things because
what nobody seems to realize in this space is that these things are
imbalanced with each other right so you could have a higher BSR meaning the
sales velocity the sales volume is lower but maybe it’s a higher price point with
double or triple the profits per unit maybe you’re okay with selling two or
three times less units if you’re making two or three times more per unit so
thinking about all these things in these hard numbers and the BSR has to be
exactly this and the revenue range even has to be exactly that those things will
lead you to the exact same places everybody else they will ignore all the
stuff that does not fit that criteria and there can be massive opportunities
when you take part of this and you tweak this part and you exclude this other
thing that people are saying to not do maybe you say okay let me try doing that
actually but I’ll compensate by changing my
criteria on this other part and maybe that leads you to for example a larger
heavier product that is at a higher price point which sells less units but
is far less saturated far more profitable and overall a better
opportunity now that’s just an example but you can do that in so many different
ways and you can find opportunities where nobody else is looking if you
ignore what everybody else is saying to do exactly next up number two this is a
powerful tip you need to go deeper in your product research
you cannot just stay at the surface level this is not going to take three
minutes yes I could probably put a ten minute tutorial on how to find a $30,000
a month product on YouTube I could probably do that
but the reality is it really does take more time it takes more nuance
takes more digging to uncover something that is not so surface-level it’s not so
obvious it’s not something again that everybody else is finding and it’s a
little outside the box it’s a little bit deeper and that is where you’ll find the
better opportunities there’s when you take some time to really sink your teeth
in to really dig and look you know go down that rabbit hole find weird things
so this means taking the time to look at a lot of products not just look at the
first level of products that you know spit out of your software or that you
find on the front page of Amazon this means really digging and looking at
strange things looking at what else is the seller selling what does this
product frequently bought together with you know what our brands off of Amazon
selling what’s on the shelves at the store what can I get inspiration from
and really find some stuff that is not so obvious and this next one people
rarely think about and it’s very powerful if you utilize correctly this
is that maybe your products could be something obscure and specialized
instead of something super mainstream now this is related to going deeper and
finding stuff that is not so service level but this is kind of the next step
what if your product is something that you have a specialized knowledge about
maybe you’re passionate about a specific subject you have some specialized
information that not everybody would know and it allows you to compete and
see this market in a way that the average seller would have almost no idea
what’s going on and so if you know about a particular topic chances are a lot of
people will be afraid to get into that topic because they don’t know about it
or maybe you don’t have any specialized knowledge but you’re willing to commit
to learning about this obscure product that you found and stumbled on by
digging a step deeper and at first glance you’re like what is that it’s not
just this super obvious spatula product or whatever it’s something very strange
and I don’t know but you do the research and you dig into it and you go that
level deeper and you learn that obscure product and you figure out the
specialized knowledge and now you’re looking at a market where almost nobody
is looking and with this even keep in mind is that maybe it’s just an obscure
subsection of a mainstream niche so I usually talk about this
as the niche within the niche and what that means is maybe the niche the broad
niche is saturated maybe it’s super obvious maybe it’s mainstream maybe it’s
blown out already but there’s often subsections of the niche a very
particular type of this product or a different use case of this product or
literally a different version of whatever this is whatever it is and that
might be something that is an opportunity as a sub niche within this
broad saturated niche fourth thing is you need to understand balanced
competition so you’re not looking for no competition and this will relate to the
next point as well but some competition is obviously good what matters in
evaluating if a niche is saturated or not is not just if there are sellers
there’s there should be sellers if you’re going into something that is 100
percent not saturated that means there’s no sellers at all and that means you’re
going in blind that means you have no data to base it off of that means that
you have no idea what you’re even getting into because you don’t know the
sales numbers you don’t know anything about and so some level of competition
is good obviously way too much is going to be saturated that’s not what you’re
looking for but you’re also not looking for absolutely nothing so what matters
here is the balance of the overall market size how much revenue is flowing
here total and comparing that to how much competition there is so how much
competition can this market sustain and how many competitors are currently in
that playing field so as you evaluate competition you need to understand that
what really matters is almost this ratio of how many sellers are doing well first
how many sellers are being you know eating the scraps at the absolute bottom
of the barrel and this is different for every market back to criteria not making
sense I can’t just tell you seven-and-a-half competitors is too many
what really matters is that balance of the how many competitors to the overall
market size so how many of them are doing well versus not well if there’s a
lot doing not well it’s obviously already oversaturated maybe it’s a small
market with only three competitors total and two of them are crushing it or maybe
it’s a massive saturated market with a hundred sellers but there’s a million
people doing well because it’s a kantak market what matters is that
balance between the competition and the market and then this one people
definitely think incorrectly about this is wide open niches verse mature niches
and I touched on this a bit in the last point but the wide open niche would be
the niche that is brand new right maybe it’s a trend maybe it’s emerging maybe
it’s just blowing up and you see this massive massive massive opportunity and
that sounds amazing right I’m gonna crush it I’m gonna be the first in I’m
gonna launch my product it’s this huge market there’s no sellers and it’s gonna
be amazing and I understand the logic and that might work for a little while
but I’ve seen it way too many times at this point and those wide open too good
to be true opportunities are the ones that become saturated so stuff so quick
and then on the other hand you have a mature market you have a market that
people have been selling in for years there’s some established players but
there’s pros and cons to both sides I’m not saying one is the clear winner and
one is the clear loser but you need to factor this in and consider where your
opportunity is on this spectrum but many times the mature market can be easier to
read because it’s not this crazy world wind of new competition and hype and
trends and this crazy stuff that’s happening and instead you can just give
it a very easy read on what’s happening what’s happening here and is this the
right amount of competition can i play in this game can I get a piece of this
pie is this the right level of competition and it’s easier to evaluate
it’s easier to know what’s happening and so sometimes the wide open niche is
actually the saturated niche very soon and sometimes the mature seemingly
saturated niche might be one where you could actually come in and really play
that game if you still need help finding a product I suggest watching my product
research tutorial video on YouTube I’ll link that up and hopefully in the
description as well revisit it if you’ve already watched it I definitely think it
will help and it will tie in the things we just talked about and you’ll see it
go through the process with it and if you’re ready to jump in and you do want
the step by step help I know it’s not for everybody but if you do want it now
would be the time to check out my zero to brand program it’s
sale for Black Friday ending this Tuesday right after Cyber Monday at
midnight sharp this is my a to z program 110 videos 10 modules 11 hours of
content everything to get you up and selling on Amazon and laying the
foundation for your real product brand plus some crazy bonuses just for this
Black Friday period so definitely check that out that is linked in the
description and ending soon and smash the like button on this video if you
enjoyed it subscribe check out the other videos and I’ll see you very soon

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One thought on “How to Avoid Saturated Markets for Amazon FBA Private Label

  1. Hi Matt, please see the following link that I found on the internet about Chinese sellers outnumber US sellers on Amazon.com:
    https://www.marketplacepulse.com/articles/chinese-sellers-outnumber-us-sellers-on-amazoncom
    Thanks.
    They seem to get smarter now. This makes me a bit worry about the future of my current small business on Amazon.com

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