How to Find Your Brand – Clothing Brands For Men – How To Choose Which Clothes Brand To Wear


How to Find Your Brand – Clothing Brands for
Men – How To Choose Which Clothes Brand To Wear Hi! I’m Antonio Centeno, the founder of Real
Men Real Style. Today I’m going to be answering the question, “How do I know what designer
clothing is right for me?” The question came in to my inbox and I’m going
to do my best to answer today. But before I jump into that, I want to let you know about
Adam over at Blue Claw Co. They’ve been my premium sponsor for quite a while, but what
you may not know is that I personally use as luggage. And in fact I’m about to take
off on a trip and I’m taking his luggage because it’s durable and it protects my clothing.
That’s really important. We’re going to be travelling all around the
US and I need to take a suit with me. But I’ve got three kids; a lot of things are going
to get spilled. But I needed a garment bag which is going to be able to — well, let’s
just say, I’ve got a two-year old and she likes to mark on anything. She’s an artist.
And I’ve got to have my couple of thousand dollars worth of clothing in this one bag
protected. I’m going to trust Blue Claw to do that. In addition, his bags are made right
here in the United States, very high quality, ballistic nylon, go check them out. I love
his luggage. I mean, I use it and it’s a big supporter of my company. Go check and say
hi to Adam for me, Blue Claw Co. Okay. Let’s go ahead and get in this. This
is the question that came to me. “Antonio, the most confusing thing about men’s or women’s
or any style for that matter is oversaturation. There are many different brands, styles, fashions,
designers, et cetera. How do I know, Antonio, what designer or brand is the best as far
as apparel is concerned? I want consistency and longevity.” Okay, he wants it to last
a long time. He lives in Fort Worth and he equates it to going to a gas station. If he
goes to a quick trip, he goes to a racetrack, 7/11, Valero. He doesn’t like to bounce around.
He wants a go-to clothing company. Who are you going to choose? I mean, you’ve
got Ralph Lauren, you’ve got Xegna, you’ve got — a little bit far — a little bit lower
you’ve got different brands. But how do you choose? What’s in a name? Why should you go
for it? 1. Brands Change Sizing I understand his problem. There are three
big problems with the brands. The number one is they change their sizing. From year to
year, if you go buy something that was made by Ralph Lauren in 1998 and then you go to
2003, you’re in a vintage thrift store and you’re looking at different pieces, you’re
going to find the fit is very different. They seem to be speeding that up. They’re not sticking
with the same mouse. So unfortunately, fit does change every couple of years, it seems
like. 2. Styles are Changing Number two is the styles are changing. I don’t
know if you guys have seen what’s going on at Brooks Brothers. I’m not really happy.
It seems like they are — I don’t know. They’re going with like a really trendy look and it’s
to me it’s like losing the brand. Now they were bought out a few years ago and I understand
they’re trying to increase sales and that’s what drives a lot of these. So realize, many
of these companies, unfortunately, they’re not looking out for you. They’re looking out,
well, it’s probably a good thing; they’re looking out for themselves. But I think in
doing so, they’re damaging their relationship with the customer. So that’s number two. They’re
changing up the styles on you. 3. Companies Cut Back on the Quality Number three is the quality is changing. What
do I mean by that? I mean the quality of the fabric, the stitching, everything that goes
inside the clothing. A lot of times, when a company looks to save money or to make more
money, they cut back on the quality. Knowing this, what can you do? I’m going to
give you three tips, three things that you can start to do today if you’re out there
looking for the right brand. 1. Educate Yourself Number one, can you guess? Educate yourself.
Okay, guys, I’ve put out tons of information. Go check out my article over the Art of Manliness,
the style pyramid. One of my bests, it really focuses on the foundations of style that is
fit, fabric and style. Let me get into this a little bit more. So fit, if it doesn’t fit
you, don’t wear it. Fabric, what I mean is the quality of the built. So learn — the
best advice I can give you is go into a higher end menswear store. Try on a $1,500 to $2,000
suit. Then, whenever you go see — you’ll be able to — once you’ve tried that on, once
you looked at it, once you touched it, you’re going to be able to see the difference. You’re
going to understand the quality of the fabric, the quality built. That stuff is — you’re
going to be able to take that going forward so that whenever you see that $2,000 suit
on sale for $700, you’re going to understand, that’s a great deal. So we talked about fit, fabric and style.
What do I mean by style? I mean going with the style that suits you. So you want the
brand not that is looked at as a top brand in your society or in your area. You want
what suits your body type, what proportions work for you. I mean, so if there’s a company
out there and there’s quite a few, let’s say J. Crew, that has a lot of thin lapels, it’s
really made for a thinner, more urban gentleman, and if that’s the look you want, that’s the
brand you want to go to. Go to their flagship store. Go in there and walk around but make
sure that that style suits you. Okay. So that’s the number one thing, educate
yourself. Understand the style pyramid. 2. Visit Menswear Stores with Measurements Number two is to go and to batch going in
the stores. You want to spend an entire day going to Nordstrom’s, Barneys, Macy’s, Neiman
Marcus and finer menswear stores. But before you go, know your measurements. You can go
to my company at Tailored Suit, grab our measurement guide, measure yourself. Take my guide in
there. I don’t care. Print it off, whatever. It’s something that you want to know all of
your measurements. So when you look at that clothing, you can actually measure with a
tape measure and you can see how much room you’re going to have there in the chest. In fact, I recommend, this is something I
have the guys in my style system do, I have them measure their best fitting clothing so
that when they see clothing out there, they have a good idea of what the measurement should
be. So they don’t have to try it on. They already know what their shirt’s shoulder measurements,
their shirt’s sleeve measurements are. They’ve got it written down. Do the preparation. Go
out there and go from store to store. Do it in batches and try the clothing on. Take notes.
Find some brands that suit you. 3. Work with Amazing Companies Online A lot of you guys may be saying, “Okay, Antonio,
I don’t have access to good stores in my area.” Well, lucky for you, the internet — and this
is number three — is making this easy. Identify companies with amazing return policies, great
customer service and work with them to get the clothing you need. A lot of smaller retailers,
they actually have great customer service because they have to in order to compete.
Other companies like Amazon, even Zappos is now getting into the clothing game, they have
amazing return policies. I just ordered some shoes from Zappos. I’m leaving in two days
on a trip. You know what, I’m not worried because Zappos is going to get me those shoes
to me overnight and I can just drop them off as we’re leaving, and I can send them back
to anywhere and it doesn’t cost me to send that clothing back. So make sure to try it on. Yes, you are going
to have to do a little bit of work but find the brand that suits you by going out there.
I talked about educating yourself, knowing your measurements, going out there and trying
it on in local stores, then going online. Bonus: Find Your Style Community The last thing I would say — it’s kind of
an extra bonus here — is find where people like you are hanging out, who have your body
shape, who have your needs. If you go to Styleforum, there’s a whole forum that’s for denim heads.
Now, if you’re into denim, that’s the perfect forum for you. You should be in there. If
you are a large man and you are into denim, I think they’ve got a subsection for that.
Reddit also has some great information. Reddit is pretty awesome. Ask Andy, a great forum.
Find one that suits your personality and also suits your built. Okay, guys. If you like this video, you know
I appreciate it if you click on the like button. If you have something to add, I would love
to see it in the comments. And I ask that you to subscribe to my channel, that way these
videos come right to you. All right, take care. I will see you in the next video. Bye-bye.

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70 thoughts on “How to Find Your Brand – Clothing Brands For Men – How To Choose Which Clothes Brand To Wear

  1. Most people into fashion or either bulkier (read: heavy) or very thin, from my perspective. Having an "inbetween" build, broad shoulders, small waist, big thighs, virtually no store caters to that. ANY store I go to, shoulders might fit but sleeves and waist will be too loose, or vice versa. Pants can also be a drag and I don't wanna get into that. Even asking around Styleforum, no one knows – they all suggest being anorexic or giving up.
    I don't know, Antonio. Might do just that.

  2. I go to Southern Tide, Southern Marsh, or Vineyard Vines before I go anywhere near Ralph Lauren. Then again, there's a huge frat fad in my area, but these chinos and button downs are timeless so I'll keep them for life.

  3. No – don't give up yet 🙂 FYI – I'm building a huge matrix of the brands I rec and rankings on quality, value, and fit ranges……you have to be on my email list to get it though – look for it in November!

  4. Sir I m big fan of yours and I appreciate what u r doing. Sir please help me as I am having a great trouble group discussion. It's a biggest hurdle in my way of placements.

  5. I'm 22 and finding brands for someone in their early 20s is a tad difficult. Yes there is an abundance of quote unquote trendy stores. But it's not just about style for me but also quality. A lot of these clothing stores produce their clothing with poor not to mention cheap material, if the colour doesn't rub off and stain something, it rips very easily if you do anything too strenuous.

  6. What do you think of Suitsupply? I always bought clothing at Ralph Lauren… but the quality of Suitsupply is almost the same as RL with a much better fit!! And they have a in-store tailor. Another example that money doesn't always represent value.

  7. Impossible for me to answer as I know nothing about your needs, wants, body type, profession, location…….that's why I focus on giving you the tools!

  8. I have struggled finding decent brands that suit me. And as Antonio said it seems you find a great brand and suddenly the quality drops off and they go all weird in styling. Now having reached my 40's :-(, I have found Canali to be the best for me. In my opinion they are well priced for quality and seem to consistently produce beautiful classic styling. My other go to brands are hugo boss and R. M. Williams.

  9. Antonio… what do you think about this brand. bonobos.com
    I would really appreciate your opinion. I have a couple of shirts from them, and they seem to be made from good quality materials. Thanks!

  10. this is off topic but I see you are wearing a jean jacket. in south Florida being mostly urban and the contrast of the actual south women my age 14-19 saw them as relics of the 80's and any guys wearing them most of the time were written off. However I noticed they have begun to appear more and more; with retailers like Levi pushing them at there outlets and in movies such as 2guns where whalberg is seen with one in that majority of the film. do you think its making a comeback and worth getting?

  11. If you are to the point of getting very good quality clothing, forget the stores. Your tailor is your best friend. The price/quality ratio is so much higher with a tailor, it is the secret!

  12. You can always tailor your clothes! for example, just taper your shirts in the waist area if it fits well in the shoulders and arms.

  13. It is good thing that you have mentioned traveling with suits. I always wanted to know what is the proper way of storing a suite and a sport jacket in a travel bag, without getting any wrinkles and other problems. Would it be possible to make a video based on that? It just a half vertical fold in the middle good? And what if it doesn't fit in the medium size luggage bag? Can I fold it vertically and then a small horizontal fold?

  14. Not necessarily.. remember good fit and good color mix, just keep looking up some of his old videos to get ideas what to look for when your bargain shopping.

  15. I go to places like Marshall's or Winners (Canadian). You can get brand name clothes at half the price. You don't always find what you want, but if you drop by when whenever you are nearby, you can get really great clothes

  16. Antonio, in which guide have you talked about the measurings?? It would be great if you could tell me so I can carry it around(Really).
    Ty
    Keep up the great work.

  17. I spent over a grand on clothes in the last 4 months, replacing my crap wardrobe and will be actively/consciously adding a new dress shirt every 2-3 months. I'm talking about $200 dress shirts that I would have balked at back in May, but find these fit and look and feel F'n amazing.

  18. Think of clothing as a PERSONAL investment. You are wasting money buying cheap clothing that looks and feels cheap after a year. Make a list of clothes you really want, and keep it to 10-12. You will likely need to spend $1000 or more for starters if you opt for quality, and also depending on what's on your list.

  19. I have a lot of dress shirts and nice shirts that I've acquired over the course of the last 5 years, as well as Jeans and slacks. Many of these shirts I purchased at Express and they're really nice. I haven't worn many of them in years because I gained weight but now I've lost that weight and would like to wear some of my old clothes again. These shirts and pants are still in great condition. Is there such a thing as shirts going out of style in a few years? They look contemporary. andthe jeans?

  20. I would like to point out that wearing a t-shirt with an expensive brand enlarged and slapped across the chest is rather tasteless – people should go for brands for their unique style and fit, not for their popularity

    is it just me, or are there more and more guys today wearing big fat Gucci trainers and a hoodie (probably with some huge logo)… to each his own, but ill stick with my bluchers and sport jacket… although come to think of it, a decent pair of jeans would match both outfits

  21. I'm 27, and I totally agree. I bought a black suit from an elderly man's garage sale for $20. He bought it in the 50s, wore it for 30 years, then put it in the back of his closet when he retired. I've worn the suit for five years, and it's held up amazingly well. The fabric and build are sturdy enough to go out dancing in.

    On the other hand, I've paid hundreds of dollars for a brand new suit, and it fell apart in 6 months.

  22. I wouldn't doubt you, products in the past were very well made, because the people took pride in creating them. These days it's all about producing products fast and cheap and well quality often goes out the window.

  23. Great video as always. I have a rather related question o hope you can address in a future video. I'd like to know what advice you can give when it comes to online shopping. While size measurements help tremendously with shirts and jackets, pants and shoes a re tougher for me as the advertised numbers don't always match reality. 32 inch waist between brands differ by almost an inch in many denims and most don't have inseam measurements as well for more casual clothing pieces. Ditto with shoes.

  24. I am so glad this channel exists. If I ever have style problems I just come to this channel and search in a topic and there is ALWAYS a video on the topic!!

  25. As far as Brooks Brothers, I got to say that they have improved their line of clothing. They still have "classic" pieces with better fits. I remember 10 years ago, BB had only shirts with a "regular cut" which means with extra (and lots of extra) cloth around the waist and chest. Now, they do have a line of slim and extra slim clothes (pants, shirts and suits). It is expensive, but I've been satisfy with the quality over all.

  26. Whenever you wear a jacket, I've noticed you're shoulders are to big. I've actually noticed this because of the ripple on your actual shoulder part, and the divots on the end 🙂

  27. Charles Tywhitt has an amazing return policy and customer service. I needed a dinner jacket and requested the shoulder, chest and waist measurements. They emailed me asking me to wait a few days because they had to contact their supplier. The measurements helped immensely in getting my order right.

  28. Hey Antonio. Love your videos! I have a question for you. I'm a big guy. 6 foot, 265. I'm not morbidly obese – think retired linebacker who stopped working out as much and is eating a lot more burgers – but I've got some cushion (and can still run a 4.9 40). I wear a 52 reg jacket. Are there any brands that you would recommend for someone of my size both in terms of formal wear and casual (sweaters, cardigans etc.) I find that with some brands their XXXL seem like they wouldn't fit a toothpick.

  29. Hey Antonio. Love your videos but a have a style question that you didn't cover yet. I'm 16 years old and people always throughout my life, people called me a prep because of my appearance. I were polos, cardigans, chinos, and usually boat shoes. My question is, Is the preppy style a good style for a male teenager and is it still in style? Thank you and have a great day.

  30. Hello, Antonio. I'm a new subscriber. I work as a Personal Trainer (fitness) and I have a normal/atletic type of body.
    And… I wold really love to see a video on how to dress properly on the gym, In terms of style and apearence.
    For your help and time, thanks.

    (From Tijuana, Mexico)

  31. Could you please tell me name brand of your shirt you are wearing. Thank you so much. Thank you for great advices too.

  32. I'm very thin. I find myself picking at stuff from more than one brand since brands that make clothing for thinner people tend to be very trendy. Making finding basics and clothes that are interchangeable harder. I love J Crew, Zara, All Saints Spitalfields (the fit is seriously legit) and even H&M. Although I see how for another person none of these brands can work at all for them. Oh and I almost always shop online.

  33. Brands are almost irrelevant. As long as we find clothing that fits us, it is the most important. Fit, fabric and style. Brands are mostly linked to fashion… 

    I will not argue that "higher end" brands make slimmer clothing but again, we pay so much for the names… 

    Trousers and shirts should be done by a tailor. Saves so much headache. The rest, remains a question of choice… LOL!

  34. One of my favorite clothing brands at the moment is Tommy Hilfiger. Reasonable prices and really good quality.

  35. It would be great if you could list a bunch of brands and have a quick summary of what they are best for.  I personally use Ralph Lauren and A&F right now as my 2 brands.  Anyone know a good brand for COMFORTABLE, stylish shoes?

  36. Hey Antonio, great video and thank you so much for tips, I personally love wearing HUGO BOSS, they have really great quality, very stylish and comfortable clothes, I'm very happy with this brand 🙂

  37. From the UK I like Russell & Bromley for shoes, Charles Tyrwhitt for formal shirts and suits (good price and quality) and Ted Baker for nice fitted and designed casual wear. However, to be honest I'm always open to other brands …

  38. I have a really hard time find the right brand. My chest size is 34, waist 26-27, shoe size 5.5, neck 14. Even the places that sell x-small size often don't fit well because the proportions are off. My shoulders are bigger than my waist so x-small slim can sometimes just look all up tight all over or it is too big in the shoulders. Also, finding these things in 100% linen for the summer very hard. I've tried J.Crew, Armani Exchange, Banana Republic. Armani Exchange polos fit me well, but rather limited in fabric for summer. I'm debating the best made to measure option.

  39. Antonio, there's a clothing company online I found called Deal Man. They have a lot of selections and they're very interesting options, especially in jackets, shirts, and hoodies. They seem like they might be fashion forward, and I think they're creating a lot of their own styles. I'd like to know if you've heard of them and what you think about them.

  40. Here's one. Maybe based on this description you could help me find something to look up:

    I don't really care for chic or what you see in the magazines. I wear a lot of band shirts or some with satirical innuendos. Boots and jeans every day (yes, even to the beach and Disneyland). If I had the money, I'd probably get that biker jacket (pleather over leather) I've always wanted. I love my earrings – got a snake for a stud. EVERYTHING goes with black. White gets dirty. Get the picture? On top of that I'm small, so more half of the time stuff I see I can't even get it.

    I'm open to a suggestion.

  41. How do you find a brand that’s right for you? Comment below!

    https://www.realmenrealstyle.com/how-to-find-your-brand/ – Click here to read the article Clothing Brands For Men

    Are you ready to up your style? Click here for the BEST style course on the planet! https://thestylesystem.com/youtube

  42. An updated look at this subject would be amazing, what brands are truly leading the way in quality, price and style today

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