How to Growth Hack Your Personal Brand | Neil Patel


Did you know that a
good strong personal brand can make you over a
million dollars a year? I myself can generate over
a million dollars a year just from speaking fees
because of my personal brand. Hi, everyone, I’m Neil Patel and today I’m gonna teach
you how to growth hack a personal brand. (calm music) Before we get started,
make sure you subscribe. That way, when I release
more videos like this, you’ll get notified. Everyone talks about how personal branding takes a long time and it does but that doesn’t mean you
can’t get results faster and today, I’m gonna share with you how to build a personal brand like me. Do you wanna learn how
to build a brand like me or Gary Vaynerchuk or Tony Robbins? If you do, this video will
break it down step by step. The first growth hack I have for you is to pick a niche and a big one. Here’s what I mean by this. If you wanna build a
personal brand and a niche that’s so small that only
10 people care about it, there’s not really any money to be made. If you wanna do well, go to Google Trends. Type in whatever niche
you wanna be an expert in. Make sure that niche is
bigger than digital marketing. Google Trends will allow
you to compare to it. As long as it’s bigger than
digital marketing, you’re fine. That’s a big enough niche. The second tip I have for
you is to leverage video. See, when I started
building a personal brand, I was old school. I would write blog posts,
go to offline events and that’s great and all but these days you can build that in-person
kinda feel and connection through videos over the web because of channels like
YouTube, Facebook, LinkedIn. You can get your message across and it’s much more effective
than in-person events. So go and create content. Just bust out your phone, create
videos related to any topic that’s related to what
you wanna be an expert on, push it out there, upload those videos to
all those social channels and make sure when you’re
uploading these videos to use the right keywords. Through tools like Ubersuggest, you can see what phrases are
popular within your niche. Integrate those keywords in there and that way when people
wanna find your videos, they’re more likely to see it because you’re leveraging
popular search terms then I want you to interview
other successful people. Being an expert isn’t easy. It takes a while but a
quick hack to make it faster is get seen with other experts. So if people see let’s say you
and Gary Vaynerchuk together, they’re gonna be like, oh, Gary knows him, Neil or John or Chris
or whatever your name is may also be an expert too and an easy way to do
this is do interviews. So hit up the Gary Vaynerchuks, the Tony Robbins of the world,
the Seth Godins and say hey, do you mind if we do an interview? Interview ’em over Skype getting maybe a 10 minute interview. People will see your face next to theirs. When you’re editing the
video, you can just pop it up. Technically, you don’t even
really have to edit it much. Pop it up on all these social sites. Again, it’ll make you seem as an expert because these other people are
experts and you’re with them. Now, when you pick these other
experts to be interviewed, you don’t wanna just pick random
people like Gary Vaynerchuk or Seth Godin ’cause you see ’em all over. More so, you need to pick
other experts within your field so that’ll help brand you
in a more positive light. You’ll then also wanna speak
at four conferences a year. That’s the next tip for you. I know I mentioned with videos hey, it’s just as good as in-person events and yes, it’s much more effective but still that in-person event but people seeing you,
a lot of ’em over time as they like your speech, they’ll wanna take pictures with you, they’ll push it out on the social web. It’ll help brand you as an expert and I know at the beginning
no one’s gonna pay you to do a speech and even
if you have no practice or experience speaking
on stage, that’s okay. No one cares. Just apply to all the
events within your space. Some of ’em are gonna say yes. All you need to do is
speak at four a year, one per quarter. Trust me, it adds up over time. The fifth tip I have for
you is to help people out. Helping goes a long way. Don’t just help people
because you’re just like, hey, if I help ’em, I’ll
get a more personal brand and it’ll be bigger and
I’ll make more money. Help people ’cause you care. If you truly care and you wanna
be an expert in your space, you gotta pay your dues
and help people out whether it’s responding to
them on Facebook groups, responding on Twitter, answering comments when people leave a comment on your blog. This all shows goodwill and it’ll help you build a personal brand. The sixth tip I have
for you is to stand out and when you’re standing out,
don’t try to be too crazy. Just be yourself. Look for something
that’s unique in yourself that other people don’t have. Good example of this, if you look at Gary Vaynerchuk’s videos, a lot of ’em he cusses. He doesn’t cuss because
he’s trying to be cool or anything like that. It’s just his natural self. So when you cuss or you’re
being your natural self in a way that other people
aren’t, it’ll help you stand out and last but not least, be patient. It’s not gonna happen overnight. You’re not gonna make a million
bucks from speaking fees in one or two years but
over three, four years, you’re gonna do better and even though I’m
telling you to be patient, if you follow these growth hacks, you should see results each
and every single quarter. So when three months passes, you should see your
brand growing and growing and you’ll notice when
you go to Google Trends and you type in your name, you’ll notice that the chart
is going up and to the right. That’s a good leading
indicator that you’re growing and you’re gonna become an
expert within your field. Thank you for watching. If you enjoyed this video,
make sure you like it, share it, comment and
tell other people about it and of course if you ever need
help with your own marketing, check out my ad agency Neil Patel Digital.

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57 thoughts on “How to Growth Hack Your Personal Brand | Neil Patel

  1. Good Video and Tip. My questions is if I want to create another business in a différent niche of my personal , may be possible ? and have you some tips for that.

  2. Great, concise tips, Neil! Wow! I really like Tip #️⃣5️⃣ (03:40), help people out! I've discovered so much growth from that one alone. People want to be helped, and they are excited to investigate your brand in return a lot of the time. This brings in a style to help people want to discover the "mystery" behind you and your brand instead of just constantly pushing it out into the marketplace in a very demanding way. Keep up the awesome advice! 👏

  3. Great Tips! I am just wondering if on google trends my searched topic is lower than digital marketing. Would that mean my personal brand that I am thinking to start is too weak for ?

  4. Hi Neil. Thanks for the video as always. A question regarding SEO… I have a new blog without too much incoming link and low google rank (also on ubersuggest the results aren't good), but still, during the few last months it started to appear on 1/2 pages on google for some of my important keywords.
    I heard that a site linked to a facbook page with growing size of followers can affect site's position on Google. Is it possible?? (I have only 1.2K Facebook followers). Thanks 🙂

  5. Hi Neil,

    How would you go about emailing or contacting people for an interview? Do you have a template? Thanks in advance! Great content per usual.

  6. I love your channel not only because of the high-quality tips but also because of the way they are delivered. You're straight to the point and never try to drag it out. I appreciate that so much, so Thank You!

  7. Excelent advice Neil. I want to be a good digital marketing pro (as you are). which one do you consider a good source for topics when creating video content for my channel? s Ubersuggest and answerthepublic good for questions people ask for content creation? thank you. keep up the good work.

  8. Great video Neil. Another great approach is using Instagram stories. My wife has built a 6 figure a year photography business from scratch using Instagram.

  9. Dear Neil do you offer an online course, training or apprenticeship about online marketing (PPC, SEO, Social Media and so on)?? It would be nice, learning more about online marketing from you

  10. Hii
    I have examined some of my competitors domain via ubersuggest. I found that their posts were rankimg on the keywords that they have not put in their articles.

    How is it possible?

  11. Always love watching your new videos, cuz you give awesome and simple tips on how to scale a business or brand. Thanks Neil.

  12. Niel, I need your help I don't know why uncategorized archives is appearing where suppose to be the title of my article in search appearance………please help me

  13. Your ideas are SUPPER
    Kindly tell me at least how many times we can use keyword in our blog post of 2000 words

  14. I'm just beginning to grow my personal brand right now and this video has been the most helpful one that I've seen! Not too long at all. It is simple, concise and actionable. Thanks Neil 👍Subscribed

  15. Hey Neil, I start using ubersuggest and I really liked it. Can you tell me is it provide accurate information as compare to other tools like moz or Ahref?

  16. Hi Neil,

    Is there any way you would like to give an internship opportunity to digital marketing enthusiasts from India? For the past three years, I have worked with 3 digital marketing start-up agencies and it goes without saying that I am not content with what I have done till now.

    I am not happy with what I have done so far. Would like your input on the same.

    Thanks.

  17. Hey there Neil, love your videos. Tell me if you would. As a real estate agent, what's your advice to branding yourself within the company brand (so not to one up the actual brand) Cheers. Ian

  18. Thanks NEil Patel. And if I want to dedicate myself to a partially new niche in my country. Like a copywriting , It would be good

  19. This is really helpful. Thanks! I've been trying to build my own personal brand and I find that helping people is the best route to go and personally it's my favorite growth hack. I want to be known and be out there because I want to help others.

  20. Good video Neil, I am from India and a faced a problem with Ubersuggest, When I downloaded backlink data from Export to CSV the file formats are shuffled, so it's hard to understand. Please resolve it.

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