How To Pitch your Channel to a Brand


[MUSIC PLAYING] Hey, guys. My name is Tim
Schmoyer, and it is Thursday, which means it’s
time to do some YouTube Q&A with you guys. Guns 111th wrote and asked this. “I joined FameBit
because of your site. How do you make a good
marketing proposal?” Good question. So for those of you
who may not know, FameBit.com is a
place where you can go to find a
marketplace of brands who are looking for
creators like you to talk about them
in your videos. And they pay you very well,
and very quickly, to do that. There’s a link to them in
the description of this video here on YouTube, if you
want to go click over there, and learn more about it. But once you get in there and
you find a brand and a company that you feel could really
fit well with your audience and with your YouTube channel,
the first thing you do is you submit a
proposal to them. And this is basically
your pitch to the brand saying, hey, here’s
my video idea. Let’s work together. And how do you write
a successful pitch that really gets that brand
excited about working with you? Well, that’s what we talk about
is part of our Hangout On Air with FameBit about
six weeks ago or so. First and foremost,
you should always do your homework on the brand. You’ve got to remember that
there’s quite a few YouTubers sending in proposals
for often only a few positions
for that campaign. So you really want to
show the brand that you’ve taken the time to
understand them, and you feel like it’s a
good fit for your channel. I’ve seen YouTubers,
unfortunately, copy and paste proposals, and that just
doesn’t work very well. Brands get– they can see
through that pretty quickly. So one, show that you really
are interested in the product. And then two, tell them
why it’s a perfect fit for your channel
and your audience. You know, get them excited. Like, hey, my audience
eats this stuff up. Any time I talk about
this type of product, I get a really good response. And then three, kind of define
what the video is going to be. Like paint them a picture. Again, I know sometimes
when we say proposal, people are like, oh
my god, do I need to write a 10-page document? It really needs to be short
and sweet and to the point. But get in there
with some details and show that you’ve
taken some time to learn about the company. Yeah. It’s important to be
transparent, even just about what you want
to create, you know? I mean, even when you
want to feature products in a haul video, be transparent. Say, I’ll feature you at
the beginning of the video, or middle, or end, to avoid
disappointment in the future and ensure that brands
want to rehire you again. You want to be both
personal and professional. Would you lean towards
one side or the other, though, when you’re making
your first initial contact through FameBit? I think the most important
thing that we see as a trend across– with the
YouTubers that get hired is that they show passion
and enthusiasm for the brand. OK. And whether they convey
that very professionally. or whether they convey that
in a very friendly manner, that tends to work best. So just be passionate
and show why your subscribers will
care why you care. For example, this
Christmas, there was these big
indoor climbing sets that we wanted for our kids,
but they’re kind of pricey. And so I reached out
to the brand and said, hey, here’s our family’s
vlogging channel. This would fit our
target audience exactly. You know, our demographic
is 18-to-30, 20? I forget what the number was. But you know, women. Most of them, we know from
the comments, are moms. Could you send us one of
these climbing sets and we would be happy to make
this video about it? Showed them some of
the other past videos that we’ve done for
the brands and things. And I heard back within
like three hours from them, actually, and they said,
yes, we’ll send you two. I was like, sweet! Wow. You know? That’s awesome. Yeah. So sometimes, you just
reach out to someone. You’re really like, hey,
this would be awesome. I want to do this. I’ll do the video for free. Just give me the
product, you know? And that can be a win
for everyone, as well. Hope that was helpful for you. Here’s the cool thing
about video creators, is that there is a community
here of other creators who have done this
many, many, many times. And they also have a
lot of advice for you. So if you are one
of those creators and you’re watching
this, I would love to hear from you
in the comments below. How would you answer
this person’s question? What advice would
you give for someone who’s trying to figure
out how to pitch their channel to a brand? What should they include
in that proposal? I’m looking forward to
learning from a lot of you guys down there myself. I always learn from you. So thank you so much
for sharing your advice. And the rest of you guys, if
you are trying to figure out, how do I pitch my channel to
a brand and make more money? Definitely read the
comments down there. I know you’ll learn a lot from
those people there, as well. So thanks for hanging out, guys. If this is your
first time here, I would love to have
you subscribe. Every Thursday, we do
YouTube Q&A just like this. On Tuesday, we take a look at
the online video news updates and all the changes
happening here to YouTube, and talk about what it
means for us as creators. And then on Wednesdays,
I give you guys some YouTube tips, ideas,
suggestions, advice, and things like that. And I do all of this because–
I say this every video, guys, and I mean it. I really believe
that a lot of you guys have messages that need to
spread and people need to hear. And I want to do
everything I can to help you guys grow
your YouTube channels and your audiences,
so the people who need to hear
what you have to say can simply find you and
hear what you have to say. So thank you for letting
me be a part of that. Subscribe, and I’ll see
you guys again next week. Bye.

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53 thoughts on “How To Pitch your Channel to a Brand

  1. Hey Tim, quick question:

    When uploading a video that wasn't at the most perfect time for all your subscribers, how can I find away to get that video BACK onto the subscription box or another way of showing them mu video they missed a day later?

  2. I am totally looking forward to working with Famebit, but being a newer channel (@Robear Nation, up for 2monhts now) I only have 50+ subscribers.  I know that more will come with time, it is just hard to wait for some of my plans)  Thanks for another great video.

  3. Don't even think about writing a proposal until you check out the company. See who they are and whether or not you want to be associated with them. Be honest with yourself and see if you can give them the promotion to the right people. These are their advertising dollars. If you don't think your people will want that companies goods or services pass on it. I've done a few videos where the product was really interesting to me (as a health nut) but not very interesting to my viewers so now if it is not relate-able to them I pass. That is not to say you can't find a way to tie it in, I pitched an idea to a wine maker to do a tutorial on painting wine glasses and wine displays and my audience really enjoyed it. It is hard to balance the needs of the viewer, your need to earn a living and the needs of the sponsor. But if you keep all of those parties in mind you can do well with it.

    Once you get the gig… Don't over-promise but totally over-deliver! Check in with brands after a campaign is over to see how it went and you can gain valuable insight and the company will appreciate that you are not a "wham-bam-thank-you-ma'am" fly by night operation. You need to care about the companies you represent and what they offer needs to be relevant to your viewers, not just to you and your wallet.

    I hope that helps, good luck  everyone!

  4. So excited. My channel is growing super fast.. Im already over 500 subs in 4 months, and active subscribers!!!  I love what I do. It's definately become a passion.  I enjoy making new friends and youtube family on my channel…  

  5. Thanks for answering my question Tim. Much appreciated. Though Famebit does not have alot to reach out to my audience I find some good stuff on there.

  6. I've had absolutely no success with the website. I could be wrong, but it seems  that Famebit is filled with channels that are only getting a few hundred views per video and are spamming the companies that post on there.

    Also, some of the brands on there have no intention on paying creators a reasonable amount. One company was willing to pay 250-500 for a product placement on channels with over 200,000 subscribers! That's ridiculously low.

    Famebit has potential, but they need to do a few things:
    1. Raise subscriber amount needed to sign up (5k-10k would be good)
    2. Make brands realize that they should expect to pay 3-8 cents per viewer a branded video reaches.
    3. Sort brand deals by category, so a gaming channel doesn't have to look through cosmetic companies.

  7. Tim it's important to mention you must have 1000 subscribers in order to "use" FAMEBIT. I was very disappointed to see this when I logged in to their site after all the talk you have about them. I am a small YouTuber with 230 subs and was really excited to get involved with brands and FAMEBIT but quicker went into rage when I saw I was forever away from 1000 subs.

  8. As long as there are some YouTubers who are willing to do videos in exchange for products instead of money, don't expect to be actually paid for making videos for brands anytime soon. If brands can always find channels which make the videos for free, then it will be hard for the rest of us YouTubers to make a living out of our passion.

  9. can you use famebit if you are already signed with a network? i heard you can, but just confirming it with the YouTube master 😉

  10. Great Video as always.  I am very concern about privacy.  As I try to join Famebit it says that I have to give them right to access my channel, email, google+, analysts etc.  How safe is this?  I am concern because I have heard of other youtubers getting in trouble for allowing other companies to have access to their channels.  Thanks

  11. I have actively growing my subscriber base and have almost reached the 1000 person threshhold. I want to explore using Famebit – I've watched a couple of the videos that Tim has made on them. My question is this: assuming my audience fits with the target market of a brand, are the brands on Famebit open to Youtubers like me with smaller audiences?

  12. Can't say we've had a great FameBit experience in our short period with them. We were recently approached by some big MCN's and figured we'd give FameBit a try before signing with one. With a Social Blade grade of "B," 700,000 views monthly, and a couple vids that have gone viral we thought we'd be a good fit for FameBit's do-it-yourself approach. However, out of seven proposals, only one of ours got a response, and they wanted us to lower our price. I get the sense that there are some unspoken elements to FameBit and that's causing user frustration. Going into it, you think b/c there's a minimum 1000 subs threshold, if you have significantly higher than that you should be fine. But I think these brands are looking for ppl with sub bases of the mid six figures to do videos for $500! This is very new stuff and there should be more guidance. For instance, examples of winning proposals should be provided with the critical info redacted. This way ppl at least know what gets you in the door.

  13. Quick question, let's say I want to sponsor a brand and they'd like me to do it. Would I make a video just for the product or would I mention it somewhere in a video I'm doing? Like what if the product is irrelevant to my content?

  14. I wrote a couple proposals on Famebit before the holidays after hearing about Famebit here. The proposals were brand and product sensitive and a good fit for my channel, and I also included what tentative plans I had for the vid…complete radio silence once they were submitted. Disappointing.

  15. I would like to know why fame bit is emailing the hell out of me? I watch your vids for some tips but ever since you started doing fame bit vids they are emailing me. Not messaging your subscribers mine you, actually emailing my email account connected to my YouTube channel. Are they emailing anyone else?

  16. Right now I am working to get corporate sponsors for a YouTube game show.  I've been doing this for over six month and have the benefit of having been a marketer for three decades.  What I found works best (so far) is approaching corporations who are LOCAL.  The closer to you, the better.  And it doesn't matter their size.  Fortune 500 companies will be open to a local YouTuber simply because you're local.  Why is this the case?  From my initial experiences pitching my upcoming YouTube show (and three decades as a marketer), it is because of three things.

    1) You are close enough to pop over for a chat.  You can literally quickly drive over and see them.  This is why corporations hire traveling salesmen.  If you think you can land a major deal over the phone or email, you're fantasizing.  Sorry but you are.  So unless you've got a decent marketing budget (my guess is your answer to that question is "Marketing budget?"), you need to approach corporations within reasonable commuting distance of where YOU live.  Another reality of sales is that the first pitch rarely lands the contract.  The bigger the deal you're trying to land, the more meetings you will need to attend.  And you should always work to fit into their schedule and not them yours.  If they would like you to talk to their CFO on Tuesday, what you say is "What time and what do you want me to bring?".  Find a babysitter, celebrate your wife's birthday another time, send flowers to the funeral, etc.

    2) All corporations, without exception, want to be viewed positively by their local communities.  And by "local communities" I mean where their corporate HQ is located.  There is no hard and fast rule but that means within ~100 miles of their HQ.  This is why it is very important that you join your local Chambers of Commerce.  Note the plural.  Join as many as you can.  At their meetings, you can then network and that can produce leads (even hot leads) and thus big results.

    3) Unless you're unfortunate to live in LA or NYC, the corporations around you are not being flooded with YouTubers pitching deals to them.  Most corporations have never been pitched by YouTubers.  In fact, you will likely have your best success with corporations who have NEVER done a deal with a YouTuber.  Why?  You're exciting and new.  You represent a new market.  And they haven't been disappointed (burned) by another YouTuber yet.

    As for getting and going to such a meeting, remember to:

    A) Your initial email should be roughly 250-500 words long.  Shorter than that and it gives too little.  More than that and they'll start to skim.  Do NOT send attachments!  Give a link to your YouTube homepage and links to your best two or three episodes.  No more than three!  If you haven't produced your show yet (as I haven't), send them a link to artistic perspectives of what it will look like.  If you're not a GREAT artist, hire one to do your artistic perspectives.  Load the perspectives up to some website and give ONE link to them in your email.  Don't have more than three artistic perspectives at that link.  One perspective is just fine.  Your email will not make a sale.  It is a tease to get you that first in-person meeting.  Send your email to their marketing department.  Stress in your email that you are local!!!  Say so in your first sentence.  Hell, introduce yourself that way.  If their company website doesn't give their marketing department's email address, call them and ask for their marketing department's email address.  After you send your email and if they haven't replied back by a week, call them.  But be sure to give them a week.  The best day to send such an email is Tuesday.

    B) Dress corporate casual and get a haircut.  Do NOT dress sloppy or crazy.  No, not even if you dress that way on your YouTube show.  If you don't know what "corporate casual" is, google it.  Also realize that business people can spot Wal-Mart attire at a glance and will hold such against you.  Spend a little more and buy attire from Men's Wearhouse (http://www.menswearhouse.com/) or a clothing store like that.  Their sales clerks know what they're doing.  Tell them that you need at least three complete mix-and-match corporate casual outfits so you're not wearing the same thing at each meeting.  First three meetings, wear a completely new outfit.  For the fourth and later meetings, mix and match the shirts and pants so you look at least different each time.  Get at least two pairs of good quality brown leather shoes (yes, that means they cost more) and alternate between them for each meeting.  If you're a woman, I'm sorry but I don't know what's a good clothing chain store for you.  Perhaps someone here knows and will post it in a reply.

    C) Fifteen minutes.  That is how long your pitch should be.  Regardless if they tell you that you're scheduled for an hour or there's no time limit.  Come in and give the fifteen-minute pitch.  The rest of the time will be for discussion … if your pitch interested them.  If it doesn't interest them, "Thank you for coming.  We'll be in touch.  Don't call us.  We'll call you."  Practice your fifteen minute pitch to everyone you know, including your dog.  And the pitch is NOT about your show but about how it is a good marketing tool for their company.  Research them.  Read every newspaper and magazine article that has ever been done on them, including those done by local newspapers.  Read EVERYTHING on their website.  If their CEO or some other officer gave a speech and it is on YouTube, watch it.  If they have an open house, go to it.  If they give tours, go on one.  Tailor your pitch to them.  One size does NOT fit all.  This is what traveling salesman do on their airline flights.  Do likewise.

    D) Forget one-shot deals (what FameBit offers) and go for a long-term production sponsorships.  The truth of the matter is that it will take just as much effort to land a peanuts deal as a production sponsor deal.  Either they will buy into you or they won't.  Don't aim for the end of your nose but something higher.  Don't get depressed if they don't become a full production sponsor.  Just getting them on board your show will MAJORLY help you land later deals with other corporations.  The first corporate sponsor is ALWAYS the hardest, but once they take the plunge, other corporations will follow suit.  Corporations hate being the first one to test the waters AND love jumping on bandwagons.  For this reason, target your easiest corporation first and then work your way up to bigger/harder ones.

    There is a TON more I could give about doing this, but it would fill several volumes.  However, the above is a good start.  If anyone has any questions, I will try to answer them.

  17. I've overall had a very poor experience with FameBit, and I've yet to recommend it to anyone I know making videos simply because it provides a really subpar experience.

     I've been a member of the site for months now, and have only heard back from one brand, despite sending out over 20 proposals that I've put time and effort in crafting. The fact that there is zero feedback or insight into the brand side of things is really disheartening. Have I been turned down because the proposal was bad? Was my channel not a good fit in their eyes? Did they already hire their cap of people? Or did they just never see my proposal at all? I have no idea. 

    Add to the fact that I've had a couple companies reach out and ask to talk via email, then say they actually just want to provide the product for free and have no intention of paying, and FameBit overall is a fail in my book. It's still too young to be of use to anyone other than beauty vloggers, who are spoiled for choice with sponsors and undoubtably will have better stories to tell than I do.

    For the rest of us, stick with Patreon and The new Tip Jar for at least another year. Maybe they'll have their act together by then.

  18. Ouch…a lot of negative things in the comments about FameBit. I think everyone should remember that the advice provided in this video could also be used outside of FameBit, going out and organically contacting companies who you feel are a good fit for your channel (which requires research, has a company contacted other YouTubers your size that you would like to reach out to?) There are companies out there that aren't listed in a convenient marketplace that may want to work with you if they have worked with others of your same production value and size.

  19. I like the potential idea of Famebit but dont like the idea that they ask for access to your analactics to join if they wont let you sign up if you dont have over 1000 subscribers.

    They should mention it first. No where was it stated on their website, that I could find…

  20. This is great advice. I think you have to think of it as a job interview. You wouldn't go into a job interview without learning about what the company is about , and the same applies to video proposals.

  21. Is Famebit only for americans or Youtubers from english speaking country's? Do Youtubers from other county's have a good chance to make a deal there too?

  22. I am really enjoying all the tips and there is so much stuff! There is always something I run into that I haven't ran into before.  Question on brand deals to keep my comment on topic. When should a channel start trying to get brand deals? How many subscribers should someone have?

  23. yesterday was my birthday so I hope you pick this comment so ive been looking at some small youtubers with about like 400 subscribers such as FROGGY DOES MC someone that I personaly like to watch that got 50 subscibers with 2 videos then a 50 subscriber special thoses videos were 3 months apart how doea that work please get back to as soon as you can very apprieciated

  24. I know it's irrelevant but can you make a video about youtube circles,i am confused so if i add somebody to my circle does he get a notification when i post a video? or can i somehow see that video?

  25. Tim, you're so awesome! Love your video's! They make me really pumped and excited in growing my own channel. I've seen almost all your video's and you've been most of my YouTube schooling. PLEASE keep up the awesome video's!

  26. Hey Tim, always love your advice! I have almost 19K subscribers and a highly engaged audience. My average view per video skews a bit low because I've shifted to daily content and most of it is EVER-GREEN and is more about momentum than initial views. Because it makes my average view per video around 3.2K brands have mentioned those initial numbers and the lower views on the most recent 5 videos are deterring them vs YouTubers who upload more frequently.

    We all known that constant high quality content is the best way to scale long term in YouTube. Any advice for getting brands to see the big picture of what me and the community I've built have to offer? Thanks!

  27. I am a technology YouTube channel and am considering a brand deal but don't know what I should kind of brand to look for. Any suggestions?

  28. Hi Tim. In the video you mentioned contacting the company who made the kids climbing sets. Could you elaborate a little (or even make a video) on how to go about doing something like that? I want to contact a particular company with an idea, but I have no idea who I'd need to speak to, and what I should say without sounding like a total amateur. Any tips or examples of wording would be appreciated. Thanks.

  29. Tim, this video was very helpful! I am taking on the arduous task of making it in the game commentation-side of YouTube.  While I am not a big YouTuber in any sense right now, I want to grow as big as possible to reach people.  I believe that a key message that I want to convey and a huge point that will make my channel unique is that I also want to heavily focus on God.  What do you think the best way to do this would be?  Any tips would be greatly appreciated and I love your work.  Thanks!

  30. I love the idea of famebit, but it doesn't have many sponsorships directed for me. There is really only 1 sponsorship related to sports, and its not a great one. It definitely as a whole needs to grow more and get more sponsors, as well as make it easier to locate sponsors based on keyword searches, rather than just looking through and hoping you find something or don't miss something.

  31. Famebit is mostly fashion and makeup stuff. Not usable for a video editing / video equipment channel like mine.

  32. Love your videos. They seriously are super helpful. I'm just starting my channel and only have a couple videos posted. I really hope to continue to grow and love having your videos to give me ideas on what to do next. Thanks so much!!

  33. I'm not that concerned with the pitch but the price range. $100 to $250 is a big range. I guess because I don't know the value of my channel yet but would you go with the higher or lower price in that range?

  34. hey buddy, does changing an old video's tags have a (possibly temporary) effect on the video's rank? for example i can imagine that when you change a videos tags it becomes ranked less because youtube may render the video as some kind of spam tagging etc..

  35. This was a very helpful Video as always. Now I'm wondering is there a way to prepose to brand without using Fame Bit?

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