Hi everyone, it’s Paola, so I am back with another new video, and it’s a new year, it’s 2019, hello ladies, let’s get this bread, am I right? Yeah, so I’m ready to go. I’m feeling very positive about the new year and I have a lot of cool things coming up, well, one cool thing coming up that’s set in stone.
But a lot of other things will be happening this year, I’m making them happen,
and I’m just feeling really good, and speaking of that, I thought I would do an updated portfolio video because my last portfolio was a student portfolio video and a lot of people really liked it, and I got a lot of good responses about it, but it’s also kind of outdated now because I’m not a student anymore, I’ve graduated in the last year, so now I am a professional woman, and currently I’m looking for a job. I’m starting the job hunt and hopefully I’ll be moving, and there’s just a lot of changes that hopefully will be coming in 2019. And so the portfolio is definitely a main part of it because I’ll be using it to apply to jobs, and if that’s you right now this might be really helpful, and if you are
a student this could be helpful, so this can be helpful for so many different
people who are into Graphic Design, or if you’re just nosy like I would be and watch videos like this and you’re like, “what do other graphic designers do?” Then this video will be interesting hopefully.
So let’s just talk about my new, professional portfolio. In my last video I had a printed out portfolio book, and it was
a nice presentation, it was nice and put together, and right now I don’t have anything nice and put together, I do have a PDF of my portfolio and I do have
a digital version on my website, and that’s basically what I’m working with now.
I don’t have any printed content, but I haven’t really had any interviews or anything yet. I’ve just started, and we’ll get there when we get there! But right now this is just a look at my portfolio,
and a lot of people, that are in the job market, they are looking at your digital portfolio and that’s really what matters. They’re not asking you to bring in something right away or send them something right away, which you can do, you can totally do that. But you know when you apply
to a job they ask you to link or upload your portfolio here. So they’re wanting to see a digital format when you first apply to a job. So that’s what I’m doing right now, and yeah. So the first thing I have in my
portfolio is my business card, and I have my business card in here because it shows that I have built my own brand, and it showcases the logo that I’ve done, and the visual aesthetic of my brand and what I do as a freelance designer, but also as a youtuber and blogger.
So that is what I’ve presented here, it has my colors, and I also have a business card video if you’re interested in learning how to make a business card and what goes into it, I will link it in the description. So yeah, that is my first thing, it’s all about me, but I think it works for
showcasing what I do. Along the same lines, I also mentioned this
in my business card video, was a client work business card, and branding material. So this was for a client, it was actually for my mother, but she is my client. And it shows another way to brand and another style that I’ve done because it wasn’t my style, but it was for the client, and then I also did mock-ups, if she were selling a bag, I thought that would be a cool way to to showcase different styles that are not particularly my exact style, but I’ve incorporated my design style into something for someone else. Does that make sense? I’m pretty sure I mentioned this project in my student portfolio video, but if you’re just watching this one that’s fine, I did a redesign of American Ballet Theatre, so the logo and a promo booklet using their photos, and it was a student project so that was something that I was debating taking into my professional portfolio, but it still really works because a lot of recruiters, when they’re looking for graphic designers they are looking to see
what kind of creative outlets you have, what kind of projects you do, and these redesign projects, sort of these “fake” things, that aren’t really real but it’s kind of your imagination of something completely rebranded,
something completely different, it’s a really cool thing to have in your portfolio because it shows that you could do something that is already fine and make it your own or make it even cooler, that somebody didn’t even know it could be cooler. So I think it is really cool to have aspects in your portfolio that are redesigned, reimagined, “fake” things, like say that you wanted to recreate a magazine that was already published, it already looks a certain way, and you recreated the whole thing. You used a photo that was of a celebrity, and you mixed in some different layout options, some different fonts that they usually don’t use, a whole different logo for their company… It could just be really interesting to show what you could do with something that already exists. Next I included my Colombia travel guide that I just completed, and I also have the video on that where I talk about layout design so if you want to see that I’m really proud of that one. It took a while and I am really proud of my Travel Guide. So I decided to include it of course and show some more layout work and book work that I’ve done, I feel like variety is definitely important. And I definitely mentioned this one in my
student portfolio video but I kept it in because it’s still one of my favorite projects that I’ve done. I’m so proud of it. It is my tactile typography project where I used chewed up bubblegum to create an alphabet and sentences and I love it, I’m so proud of it. And I think it’s very important to show typography in your portfolio, even if it’s really weird because I’m really weird and I need to show my personality you know what I’m saying? I also have another example of layout design in my professional portfolio, so I have a magazine that I created and designed, and if you’re thinking like, “oh my god, should I have this much stuff” “that’s layout design in my portfolio? I don’t know.
What am I doing?” Don’t worry. [laughs] Do what you do best. So for me what I’m looking for in a job is something where I can do a lot of layout work, and I love magazines and that’s just my inspiration. So if you have a different inspiration or a different passion in graphic design totally go for that. And even if you’re not doing graphic design, if you just want help setting up a portfolio as an artist don’t stress about what I have in here, do what really works for you and what kind of job you want. So I also have a logo that I created for my sister. She had a youtube show in the works I actually don’t know what’s happening with that. I need to ask her. No shade no tea but like, where is it? Uh, but yeah, I included her logo that I created and I did little mock-ups with that, too. I will link some resources below for websites where you can do mock-ups and add your own designs. It usually is a download and it opens a Photoshop file, and it’s really easy to work with if you know the program. So definitely I will link that in the description if you need. And I definitely mentioned this in my last portfolio video but I have again included it in my new professional one, it is my typeface that I created, so I created sort of an art deco style display typeface, a working typeface, an alphabet. So that shows a lot of skill there even if it’s not everyone’s taste
because it is kind of a weird typeface, it’s still a little strange to me when I look at it. I still question it, but I think that’s good. I think it’s good that I’m still like, pushing myself, you know? So this typeface is definitely going to stay in my portfolio while I’m applying to jobs because people want to see really good typography, a lot of job descriptions that I look through say “we want strong typography skills” and maybe that’s just the jobs I’m looking for but if you’re a graphic designer you definitely have to know what you’re doing when it comes to Type. And I think this showcases that I know what I’m doing with Type, especially because I’m weird and I’m telling you I have to show my personality in my portfolio! It’s like crucial! Or else who am I? You know,
who am I as a designer? So definitely definitely important to me. And the last thing that I have in my professional portfolio that I’m going out for jobs with is Type in motion and video design, I’m not really sure how to describe it. But I applied for a job that was specifically saying, “you need to have text motion in your portfolio”, and I thought, ok well, I should probably have that
in my portfolio all the time, not just for this job, because I’ve been working with After Effects lately and I’ve done a lot of video work where I have all these design elements that are sort of animated, so I decided to work with a little bit of animation, create something nice. So I animated something that was my own handwriting where I wrote “Thank You” and then I incorporated some other design aspects from videos where I have done motion design. So that’s just something I’ll be adding to as I create, and it will live on my website, and I think that is really cool, obviously I can’t print motion design and show people face to face so it’s something that they’ll have to see online, and I just think it’s a cool thing to have, and it shows another skill that I could bring to a potential employer. So I hope you enjoyed looking at my portfolio, my new professional portfolio. If you have never seen my channel before please subscribe if you’re not subscribed already. And if you like this video give it a thumbs up. I am probably one of the only people on YouTube who is doing Graphic Design and art-related videos in this way. Well, maybe not all art. I don’t want to speak for anybody or step on anyone’s toes. But I feel like I’m putting myself out there as a kind of relatable way to talk about Graphic Design, and there’s not a lot of female-centered Graphic Design videos online there’s just a few girls who I follow and they have really cool channels, and I’d like to be up there with them, you know, so I am so grateful for all of you that watch this channel! Happy new year, and I will see you in my next one. Bye! I’m gonna take a look at my portfolio cuz I don’t even remember what I have in here. What the heck?