Personal Branding 101: Brand Yourself in Business | PERSONAL BRAND

Welcome back to Creating Coins where we talk
about money and mindset for entrepreneurs. Today we’re talking about how to brand yourself. Now this was a very popular topic when I asked
you what you wanted to talk about next. And I think it’s really interesting to me
because there was a time when I honestly didn’t know how to brand myself. I didn’t know really what branding was. No one could really define it for me. I heard that you needed to have the right
colors and the right logo and that, you need to make sure your brand is on point. You need to make sure your brand is on point. Make sure your brand is good. Hey, people are watching you. I hope that your brand is good. I kept thinking, OK, well, can someone just
tell me what branding is? And being someone who is very much a concrete
thinker, I need to know the specifics. I have a great way of breaking things down. And it was like everyone who I talked to about
branding was just so creative that they couldn’t just really break it down for me exactly what
branding was. So I am going to, without giving you some
dictionary definition, I’m going to break down for you exactly what branding is and
how you can brand yourself. The first thing that you want to think about
is first, don’t worry about your colors, your logo, your fonts, and all of those things
that people see, OK, that’s visual branding. And that’s, that’s kind of the easy part,
right? That you choose your colors, you decide how
they work with the message that you’re trying to send, and you look at your fonts and make
sure that they kind of match with who you’re trying to reach. That’s what a lot of people think about when
they think branding, but really branding and especially branding yourself, is figuring
out your message. Figuring out your story. Who are you? Where did you come from? What have you overcome? What have you achieved? What is it that makes you uniquely qualified
to do what you do and to serve the people you serve? That is your brand, and what really helped
me to figure out my whole branding was to start trying to get press hits and when I
first started trying to get into the press and I wanted to do be quoted inside a Forbes
and I wanted to maybe start writing for other publications and I finally got quoted in Forbes. I was featured in US News and World Report. I was featured in The Economist and you know
how they say when it rains, it pours. Once I got one press hit. The rest of them started coming. But what it really was, one reporter told
me, she said, you have a really amazing story. And I honestly wasn’t aware of that. I didn’t know that I had done something to
pull this story together. I just knew that I created my about page and
I was saying the same thing over and over again. And what I realized was that was my brand
and my brand ultimately was what made me LaTisha. I graduated into the great recession, I had
a hard time finding a job, so I was living at home with my parents and I decided to create
my own job after hearing my mom on the phone with a relative saying, “well, you know, I
don’t know Tisha’s doing and she’s got two degrees, but she’s not doing anything with
either one of them.” And that moment was the catalyst for me to
start my business, to start what brought me to where I am today, which is, full time or
running a business for myself. So you have to figure out what it is that
defines you, what makes you, you. Once you figure that out, your brand story
should be woven into everything that you do and whatever your colors are and your fonts
are. That is not necessarily what defines you and
makes you, you is just the visual image of who you are and what you do. When you continue to share that message over
and over again, wherever you go. And with whomever you speak that’s going to
continue to make you be that person that they think about when someone says I need to create
a sales funnel, or I need to gain more clients, or I need somebody to help me with technology. They should automatically think of me based
on my story that I’ve put out there and based on what I’ve done. And if I’m not doing a good job of branding
myself, then my name won’t come to mind for people who know me. So you need to be consistently talking about
who you are and what you do and sharing your story. Then once you have your story and your brand
messaging, you take the colors and the fonts and all that visual branding and you weave
it into everything that you do. So if you’re going to create a quote, use
those colors and fonts. If you’re gonna, go for a speaking engagement. Make sure you use an on-brand outfit. I’ll show a couple of pictures of speaking
engagements and events that I’ve been to where I typically wear essentially the same thing
over and over again. I’ve got a couple of different colors that
work with my brand. They work with my skin tone and exactly the
way that I would like to portray myself, and those essentially became my brand colors. Like honestly, my favorite color was purple;
teal looks really, really good on me and I always love wearing pink as a pop. I’ve figured out how to make those colors
work in the Palette and I just kind of put those together to use for my brand. I didn’t really think about it too much more
than that. OK, so remember that branding is much more
than your visual branding. It’s all about your message and exactly how
you present yourself. So this is what I want you to do. I’m actually going to give you a little piece
of homework. OK? I want you to think about your story. Essentially we’d call it your origin story. How did you get started in what you’re doing
now? What were the things that you had to overcome
in order to make it to where you are right now, and I want you to just write it out,
write out your story, and then what I’d like for you to do is I’d like you to share it
below in the comments, no matter how long or short it is right now, even if it’s just
a couple of sentences or if you’ve actually got an entire about story, I would love to
see you share it down below. And I’ll also go ahead and include my below
as well so that you can see an example of that. And I’d love for you to just look at someone
else’s, start commenting on, ask them questions. We really want to get the conversation going. And how we do that is by commenting in the
comments and sharing our stories. If you enjoyed this video, please be sure
to give it a thumbs up or even a heart if you really loved it. And thank you so much for joining me for this
episode of Creating Coins. I’ll see you in the next one.

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7 thoughts on “Personal Branding 101: Brand Yourself in Business | PERSONAL BRAND

  1. Great ideas. Message is so important and finding that message your audience can relate to for that connection.

  2. This was so helpful but I see no one has shared a story, can I email mine to you maybe you can assist me brand myself?

  3. Thank you so much for the insights.
    Am a visual story teller and I payed too much on my visual branding and didn't mind of my personal branding.
    This will help me take my photography and cinematography a notch higher.

  4. My entire life I lived to please people, suffered obesity, depression, low-self esteem. At the time I wasn't aware I was living like that. My pursuits in education were to combat my issues, Certified Personal Trainer, Zumba Instructor, BS in Kinesiology, Masters in Divinity, yet I still did what people wanted me to do in order to feel loved and accepted. I am 39 years old now and I finally found my purpose here on earth. I am purposed to guide others towards healthy lifestyle changes. My passion is to help others in their journey with Health and Wellness.. . It's not too late to find your purpose…I am no longer ashamed or condemned of the decisions I made in the pasts, the jobs that I left, the only thing that matters is that I'm finally stepping into do what I have a passion for. I haven't arrived yet, because I'm my first client (lol), but it's only been one month now, and I'm the happiest I've ever been in a long time. wanted to share just a little bit of my story.

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