Hi. This is Marty from Blue Lightning TV.
I’m going to show you how to quickly create this logo design inspired by Louisiana’s
Creole and Cajun music known as “Zydeco”. I included this
concrete texture for you to download, so you can follow along. The link is located in the video
description or project files. Its size is 1000 by 1000 pixels with a resolution of 150 pixels per inch. Click on the New Layer icon
to make a new layer. We’ll fill it with White. If your
foreground and background colors aren’t black and white respectively, press “D” on your keyboard.
Since White is the background color, press Ctrl + Delete
if you’re using Windows or Cmd + Delete if you’re using a Mac.
Open the Horizontal Type Tool and choose a font. I’m using “Carnivalee Freakshow”,
which you can download at www.dafont.com. I’ll use a point size of 89… Sharp… Center Alignment… and the color is Black. Type out your text. To adjust the “kerning”, which is the space
between the characters, click your cursor between those
characters you want to kern and press and hold Alt or Option as you press the left arrow key
on your keyboard. If you want to move the lines of text closer, highlight the line you want to move
and go to Window and Character. The Character panel will open. Slide the Baseline Shift icon to the right. Click on the thumbnail of the top layer and click on the “fx” icon. Choose Stroke and click on the color box. Pick White and click OK. Make the size: 14 pixels, the Position is outside
and the Blend Mode is Normal. Then click OK. Close the Character panel and click off the eyeball of the text to temporarily hide it. Click on the thumbnail of Layer 1 to make it active and open your Polygon Tool. Choose Shape. If you’re working on CS5 or earlier, your Shape to is here. Click on the Fill box and pick Black. Click on the Stroke box and click on the “No Color” icon. Type in 50 for the sides and check Align Edges. Click on the gear icon and check Star. Indent the sides by 60%. Go to the center and drag out the shape. To re-position it,
press and hold the “Space” bar as you move it. When it’s positioned,
release the space bar to continue to adjust its size. Go to Filter, Distort and ZigZag.
When you see this window, click OK to rasterize the shape.
Make the Style “Around Center”… the Amount: 7, and the Ridges: 3. Then, click OK. Open your Custom Shape Tool and open the Shape window.
If you don’t see this heart shape, open your list of Shape Presets and choose “Shapes”. Then, click OK . Click on the heart thumbnail and click on the gear icon. Tick Define Proportions and check “From Center”.
Type in 10 points for the Stroke amount click on the Stroke box and click on White for the Stroke color. Go to the center and drag out the shape
approximately this much. Then, release. Notice the heart “Fill” is black and its “Stroke” is white with a
thickness of 10 points. Make your text visible and active. We’ll center all of the elements
on your document. To do this, Shift-click on the bottom shape
to highlight all the elements. Then, click on your Move Tool
and press Ctrl or Cmd + A.
Click on the Align Horizontal Centers icon and the Align Vertical Centers icon. Delete the selection
by pressing Ctrl or Cmd + D. I’d like to slide the heart down a little, so I’ll click on the thumbnail of the heart
shape layer to make just this layer active and press the Down arrow key on my
keyboard until the heart is optically centured on
the curvy, star burst beneath it. Next, we’ll angle and skew our text. Make your text layer active and press Ctrl or Cmd + T open your Transform Tool. Go to the middle of the side
and press and hold Ctrl + Shft + Alt on Windows or Cmd + Shift + Option on a Mac as you drag it up. Then, Press Enter or Return. To finish our logo, we’ll give it texture. First, we’ll place all of the elements,
except the texture layer, into a folder. To do this, Shift-click on the white layer to highlight it
and all the layers above it and press Ctrl or Cmd + G. Change the Blend Mode to “Soft Light”. To give it more contrast,
make a copy of the folder, by pressing Ctrl or Cmd + J. This is Marty from Blue Lightning TV. Thanks for watching!