Your logo is a component of your brand. It has been part of your organization’s identity, maybe for years, and has the brand recognition you need. But perhaps it doesn’t catch the eye in your digital communications. Or maybe it wasn’t designed to fit in the places you need it to, like on your mobile app icon or Facebook profile pic. In this marketing minute, we will tell you how with responsive logo design and animation you can have your cake and eat it too. That is, use your existing logo across new platforms. Let me show you a responsive logo design example. Responsive logos adapt to different locations on different screens. This design allows the logo to change from something detailed to something simple, yet still identifiable. Having a responsive logo design is one way to help your brand fit with current and future trends. Want to give your existing logo an eye-catching upgrade, try animation. Animated logos subtly show movement within the existing designs to incorporate a fresh story and to draw interest. See how we use animation in our Blue Door Consulting logo to draw in the viewer and show them what’s next in the story we are telling. Are you ready to give your logo what it takes to shine in a variety of channels? Give us a call, we’d love to talk.