Should You Put Your “Real” Personality Into Your Brand?


Hey it’s Marie Forleo and you are watching
MarieTV, the place to be to create a business and life you love and this is Q&A Tuesday.
Today’s question comes from Lisa and she writes: “Hi Marie. I’m pretty clear on my business
idea, but in my writing and marketing I keep freezing up in the voice department. I have
a very in your face kind of personality, people say I’m funny, but it seems like the minute
I start trying to write on my blog I get stuck. In my head I say, ‘Ok, am I gonna be like
Chelsea Handler and just put it all out there? Or do I need to rein it in and be more professional?’
My question is, will my brand’s voice still be authentic if I censor myself and hold something
back? Should I show my real personality or come up with one that’s more appropriate?” Lisa, this is a fantastic question. Now, the
good news is you don’t have to choose between your real personality and an appropriate one.
Let me explain what I mean with a little story about something that just happened a few months
ago. So I usually love riding bikes, but in the
city I get a little afraid of bikes. Why? Because there’s crazy cab drivers, everyone
is always texting, no one’s really paying attention, and I really like my life. Alright. First sunny day of spring Josh is
like, “Hey, we’re going to the movies later. Do you wanna go City Bike over to the movies?”
I’m thinking, “Beautiful out, I’m with my man, alright. Why don’t we give this a try?” So I’m feeling safe, get on a cute little
City Bike, Josh is on the City Bike, we’re riding across the city in the West Village,
everything is going great. We cross over, we’re on Bleecker Street, right?
Josh is driving, all of a sudden a taxi pulls over into the bike lane, cuts off Josh. Josh
stops short, I stop short behind him, and then another biker behind me stops short behind
me. Now, the moment I stopped short I hear the
guy behind me start screaming at me basically berating me for stopping short and not getting
into an accident. Without even thinking, not even a second went
by, I turned around and verbally tore him a new butthole. I had no control over myself.
It was like an exorcist moment and expletive after expletive after expletive just came
out of my mouth. Now, is that the authentic me? Yes, because
it actually happened. But I don’t speak like that every day and it’s certainly not my brand
voice. Here’s a thing that you need to get. We all
have multiple personalities. I mean, I have my hanging out with friends personality, I
have my MarieTV personality, I have my Kuma Mama personality, and I have my City Bike
personality and clearly she ain’t nice. They’re all authentically me and they’re all
slightly different, like different facets of a diamond. So, Lisa, you have to get clear
on which facet of your diamond do you wanna showcase for your business. Here are two keys
that’ll help you decide. Key number one is get clear on your dreams.
So I want you to think about it this way. Do you want your business to be appropriate
for cable or network or maybe even PBS? Do you consider yourself more prime time or are
you late night? You brought up Chelsea Handler, who’s an amazing
example. So Chelsea is clearly talented, she’s very successful, and she has a very distinct
brand voice. Now, the choices that she made may limit not only where she’s shown but also
who watches her. Now, for contrast consider Ellen Degeneres,
another majorly successful, hugely talented woman with a unique brand voice. Ellen is
super funny but she always keeps it kind and clean except for that one time in ’92, stand
up routine, she did let out one f-bomb. But she’s clearly evolved her brand since then.
Chelsea is late night cable and Ellen is prime time network. Now, one is not intrinsically
better than the other and they’re both completely themselves. And, get this, both of those women
have multiple personalities, they have just chosen the personality that they most want
to showcase. Key number two is be clear on your audience.
So who do you want to reach and who are you ok repelling? You know, about a year ago we started getting
notes in from our viewers letting us know that they love to watch MarieTV with their
kids. And I’m talking tiny, cute little babies all the way up through teenagers. And once
I realized that parents were watching MarieTV with their little munchkins, it really inspired
me. It also got me more clear on our audience.
Since 98% of what we teach here on MarieTV is appropriate for any age group, it made
us more conscious. So sometimes when I do let out a little Jersey, we add an adult language
warning or, honestly, I consciously tone down my language because of this fact. Is this
still me? Yes, it’s still authentically me, but I’m aligning my brand voice with the audience
that I wanna reach and the dreams that I have for myself and my business. So there you have it, Lisa. Two keys to help
you make some clear decisions about your brand voice. Now, if you want to dive deeper and
learn how to write in a way that’s authentic to you and makes people want what you sell,
go check out TheCopyCure.com. It’s a new training program I’ve been working on for years and
I think you’re really gonna love it. For now, let’s wrap this up with something
I really want you to remember and, yes, it’s a tweetable. “Showing your personality doesn’t mean you
have to show everything.” That was my A to your Q Lisa, I hope it helps.
Now I would love to hear from you. Do you ever struggle between what you consider your
real personality and the one that you show in your business? What say you on this topic
of brand voice? As always, the best discussions happen after the episode over at the wonderful
land of MarieForleo.com, so go there and leave a comment now. Did you like this video? If so, subscribe
to our channel and, of course, share it with all of your friends. And if you want even
more awesome resources to create a business and life that you love, plus some personal
updates from me that I only share in email, come on over to MarieForleo.com and sign up
for email updates because they’re awesome. Stay on your game and keep going for your
dreams because the world really does need that special gift that only you have. Thank
you so much for watching and I’ll catch you next time on MarieTV.

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