The Importance of Building a Brand | How to Measure Size of Your Brand


When you think about McDonald’s, Burger King,
and In-N-Out, what comes to your mind? Hamburgers, right? That’s branding. Branding is important. Every company dreams to have a brand like
Pepsi, In-N-Out, McDonald’s. If you can have one of those brands, you’ve
created a multi-billion dollar company. When you want to go get a credit card, you
don’t Google, “Hmm, what kind of credit card should I get? Or, who should I get a credit card from?” You already know you can call up Visa, you
can go to your bank and get a Visa card, or you can ask someone for American Express credit
card, whether you go to AmericanExpress.com or you hit up your local bank. That’s branding. You see, the power of branding is all about
anchoring yourself into a specific term. American Express and Visa have anchored themselves
into the credit card market. If you look at Kleenex tissues, when people
are talking about tissues, a lot of times they’re thinking about Kleenex. It’s so effective, their brand is so powerful,
that most people don’t even say, “Hey, I need a tissue,” they’re like, “Hey, can I have
a Kleenex?” It’s how you’ve anchored yourself into a specific
term or feeling or emotion, and that’s what you want to convey with your business. It’s not just about getting traffic from Google
or social media, it’s all about connecting your name or your company name with a specific
service. You want to do communications within your
corporation, you’re going to use Slack or Skype. They brand themselves for being amazing products
for those kind of problems. So think about what kind of industry you’re
in, and figure out what kind of problem that you can solve for people. Once you’ve figured out your problem, use
your branding and hammer down your solution. The moment you can keep feeding your solution
down everyone’s mouth, eventually, they’ll know that, hey, your company does this one
specific thing. Want to buy anything that’s really affordable
and get it delivered to you fast, you go to Amazon. It’s that simple. Why? Because they push that messaging down everywhere,
and that’s how you build a big company. Google, Facebook, Instagram, Twitter, TV commercials,
they’re not going to be the main source of your revenue, your brand is. And that’s what lasts in the long run. I remember, I was talking to my business partner
Mike one day, and Mike was like, “Hey, did you hear about Warren Buffett’s yearly letter
to all of his companies?” Because he’s invested in a ton of companies. He writes a simple one-page letter. Why? Because he knows that if he writes five or
six pages, these CEOs are too busy to read them. He always mentions to these companies that
when you’re in a tough position and you have to either make a choice of more money or protecting
your brand, go with protecting your brand, because in the long run, that’s what will
create a bigger company. If Warren Buffett tells you that branding
is really important and you should focus on that more than the dollars that you could
make in the short run, than that should be enough for you to go out there and try to
build an amazing and a big brand. Now, if you want to measure how big your brand
is, go to Google.com/trends and type in your company name. If Google doesn’t show any results, that means
your brand’s really small. If they’re starting to show some results,
and it’ll be in a graph format, you can see if it’s flat, if it’s climbing or declining. That’ll tell you how good you’re doing from
a brand perspective. Your goal should be to get that graphy to
continually climb up and to the right. That means that your brand is continually
rising. Just look at Neil Patel. If you type in Neil Patel into Google Trends,
you’ll see my graph overall is climbing up and to the right. Sure, there’s some huge spikes here and there,
and that’s what happens when you get press or some mentions, or interviews, or magazines
and stuff, or even TV stuff. But, overall, as long as it goes up and towards
the right, you’re doing well. If not, that means you’re not doing enough
marketing. If you feel you’re doing enough marketing,
that means people aren’t connecting with it. You’re not using enough emotions. You’re not using enough storytelling. You’re not connecting with the people that
are looking at your marketing or your advertisements.

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9 thoughts on “The Importance of Building a Brand | How to Measure Size of Your Brand

  1. Just Awesome. I never thought about this point. Your explanation is so good and easy to understand. Thank you

  2. hi Neil, I hope you will response to my question even a bit out of topic tho, any way i need your advise what is the best thing i can do to get revenue faster as i dont have tons of money on ads , so far i am only using adwords with limited budget, it works i can get some client from it but not as fast as i expected, greeting from Indonesia

  3. Thank you for sharing it Neil. Recently on his Facebook page, Dr. Strive Masiyiwa started a serie on Making a pitch to investor and he highlighted your article on "13 Tips on How to Deliver a Pitch Investor Can't Turn Down" I didn't know anything about you just by the fact that Dr. Strive mentioned your work I said to myself I've to find out more about this Neil Patel. Believe me Neil I've been really blessed by what you've been sharing on the social media. May God bless you more and more and I wish that you keep growing in wisdom and Knowledge so that others can partake from it and have their lives changed. Once again Obrigado.

  4. great video neil, I have started following your videos they are great and very informative keep it up…

  5. I run my own Digital Marketing Agency in India. I have got your reference from Backlinko and have been enjoying each and every information provided. We have learnt a lot from you and have started writing blogs on various topics and have not seen a big turn around but I have understood that it takes time… Really amazing Videos Niel. Keep it up!

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