What makes Coca-Cola, Apple, McDonald’s and Google so instantly recognisable, even at a glance? These brands all have one thing in common: a memorable and eye-catching logo. Whilst your company might not have quite so many customers, there’s no reason why you should be any less memorable to people in your niche. With the right logo, your brand can become embedded in people’s visual memories and become recognisable, helping your marketing efforts to stick. So, what makes a good logo? A good logo should be distinctive, beautiful, engaging and accurately represent your brand. Your logo will effectively be the face of your brand, both online and offline, so it’s important that you get it right. Our multi-pronged approach to logo creation involves listening carefully to client needs, analysing competitor logos within the same niche and market, and implementing our own specialist design knowledge. When we create logos for clients, we always start by creating between three and five different ideas to choose from. We also show how the logo ideas would look in different use cases, such as with dark and light backgrounds, in simple black and white, and in full colour. This will help you to envision different use cases and ensure that different scenarios are considered. But we don’t stop there! As well as designing the actual logo, we also create a brand guide to help clients understand how to use their logo. The brand guide specifies how the logo should be positioned on printed materials and websites, for example, what size it should be, the minimum amount of space required around it, and how the logo may not be used. We also choose the brand colours and fonts to use. The brand colours aren’t purely related to the logo but include a palette of colours which complement it and can be used alongside it. This ensures that your branding is consistent with your logo and ties together to create a really strong, memorable visual style. Whether you’re a new company or just want to improve an outdated logo, our creative team will help you develop a logo and brand identity to resonate with a global audience, so get in touch today to find out more!