Why You Need a Personal Brand | How to Brand Yourself

Hello, this is Peter here. When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach
the process. So, in this video, I’ll teach you why you
need a personal brand for your business and you’ll also learn how to brand yourself
so that people recognize and trust you. Creating a brand around your business is extremely
important. What you have to understand is that people
don’t buy from companies, they buy from brands. A company is a faceless entity without a brand. As a brand, you can be a familiar presence
and a trusted source. Your brand includes everything that distinguishes
you from others and what you do online. Logo, web design, color scheme, advertising,
style, attitude, content, products, social media accounts, and so on… One of the biggest decisions you will have
to make though is whether you intend to include yourself
as a key part of your branding. Are you going to be the brand? The first question to ask is what this might
look like. What does a ‘personal brand’ really look like
as a blog? A good example would be to look at
Tim Ferriss blog. This is a hugely successful blog in the self-development
and productivity niche. While ‘Four Hour Workweek’ is a brand in itself,
the site is also plastered with images of Tim and his name generally. In this way, he has become inseparable from
his brand. The same thing can be seen if you look at
the Smart Passive Income website by Pat Flynn whose name and picture are right up there. Both these people also regularly appear on
podcasts and in YouTube videos, allowing users to get to know them. Then you have someone like Tony Robbins whose
brand and name are inseparable. Then my next favorite examples are Ramit Sethi
and Amy Porterfield. Both are very successful and professional. If you look at my website, you’ll notice that I’m a personal brand, too, with a hero image as my photo. The purpose of this is to make a great first
impression on the visitor, add a personal touch and at the same time build credibility. If you’re trying to build authority and trust
in a particular niche or industry, then having a personal brand
is an excellent strategy. That’s because personal brands are particularly
memorable. The human brain evolved to remember names
and faces far more than random words and titles. Likewise, when you use your own name and face
you give your brand instant personality as well as inspiring more trust. This way, you are effectively ‘staking your
reputation’ on what you say and people will feel like there’s someone they could theoretically contact if ever they had any questions. All this helps to inspire trust. Personal brands work even better if you are
able to somehow embody your message, service or product. If your niche is fitness then you need to
be in great shape. If your niche is dating, then you need to
have an attractive partner, etc. Let’s say, you’re offering business coaching
services or writing a blog and you happen to be very successful in business, then you can use this to your advantage to promote your products
and to show that it works. This way, you can become at once a role model
and proof that your product or techniques work. Finally, building a personal brand can ultimately
become a springboard to celebrity. If that’s something that interests you, then
this strategy is a must! As a result, when building a personal brand,
don’t think too much about the domain name of your website, just use your own name as your domain name. Although I did not use my own name, it could
have also been a viable option. Have you already created your own personal
brand? Let me know if you need help. If you enjoyed this video, make sure to give
me a like and subscribe to my channel. And I’ll see you next time.

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