We still have customers that come around
and say “we need a logo”. Do you need a Logo or a Brand?
and they’re like “aren’t they the same?” No. And there’s a remarkable difference between the two. As the brand includes and is strictly related to Naming, Logo, Market Research, Corporate Design, Website, Advertising Packaging, Merchandising, Storytelling,
Targeting, Communication Strategy Copyright and Legal Protection.
It’s something which will add value Will identify and will distinguish your
company forever. I mean: we can’t change the Mercedes-Benz logo just like that… or imagine if someone opens a restaurant with exactly the same name and the logo
of your own. There would be legally able to do that, because your brand is not
properly registered. Brands become part of our semantic field. As soon as we see them, we recognize them and we just want them. Since day one we wanted ZED Branding to be global. And in cooperation with our partners, this is what we’re currently doing in Zürich, New York, Paris, Milan. And we’re very proud of it.